Social Media Marketing and A Case Study on Food Manufacturing in Ghana

Abstract

In this study we tried to explain what social media is about or the definition of social media networking and the marketing effort surrounded and connected social media networking including the benefits in which users get in using the network, the marketing effort of social media network. We also explained and described what African marketing and the conceptual meaning of African marketing. It was examined that African market and what African market is about, how the African market connect to social media and how buyers and sellers respond to the market and it ends with customer behavior and customer relationship in terms of food manufacturing. Furthermore, with our findings that we have, we would like to recommend that, social media network has a lot of benefit in terms of marketing to the public through its publicity and advertising

Keywords

• Social media, social media marketing, African market, African food manufacturing

References

1. AFRICARM, (2014). http://africarm.org/the-star-of-africa- apostle-dr-kwadwo-safo-1301/
2. Clark, Nancy L, (1994). A country study Ghana (La verle Berry, editor library of congress federal Research Division.
3. Ghana Statistical Service, (2014). http://www.statsghana.gov.gh/
4. Giotti, Gregory, (2013). The Business Case for Building Real Relationships with Customers, http://www.helpscout.net/blog/ relationship-marketing/
5. Hubspot, (2012). Marketing starts, chart and Graphs, http:// hubspot.com/.
6. Hollensen, S, (2011). “Global Marketing: A Decision-oriented Approach”, 5th edition, Person educational limited, Harlow, England.
7. Kaplan, A.M. and Haenlin, M., (2010). Users of the world, unite The challenges and opportunities of social media. Business Horizons, 53,(1),59-68.
8. Keller, K.L. (1993).Conceptualizing, Measuring, Managing customer-Based Brand Equity, Journal of Marketing, 57(1), 1-22.

9. Weber. (2009) Marketing to the social web. John Wiley and sons, Inc., Hoboken, New Jersey.