Contemporary office conception and the example of ‘Google’s ‘Googleplex’

Year 2011, Issue: 22, 39 - 48, 01.04.2011

Burçin Cem Arabacıoğlu Pınar Arabacıoğlu

Abstract

The apprehension of the traditional office concept is going through an important transformation under the effects of the recent technical opportunities and the conception of work featuring creativity. The transformation encountered is more extensive than ever and the speed of change is out of the ordinary. The recent technological developments give both the companies and the employees the opportunity of exploring the working conditions based on creativity and focused on efficiency. This new concept of efficiency is an approach not based on increasing the work load of the employees in order to increase the productivity, but triggering off the peoples creativities while building up more free and broader working spaces. In this work “Google”, maybe one of the best examples of how the gain of a company is effected by feeding the new ideas and strengthening the creativity while increasing the efficiency by relaxation through social opportunities and spaces, and “Googleplex” the administrative center of the company are being analyzed within the context of contemporary office spaces and the extraordinary opportunities and spatial relations within the complex are being described

Keywords

Office, Workspace, Workplace, Efficiency, Google

Çağdaş ofis anlayışı ve ‘Google’ın ‘Googleplex’ örneği

Abstract

Geleneksel ofis kavramı olarak kabul edilen anlayış, günümüzün teknik imkânları ve yaratıcılığı ön plana çıkaran çalışma anlayışının da etkisi altında önemli değişimler geçirmektedir. Yaşanan değişim, hiçbir dönemde olmadığı kadar büyüktür ve değişimin hızı alışılmamış düzeydedir. Güncel teknolojik gelişmeler, hem kuruluşlara hem de çalışanlara yaratıcılığa bağlı verime odaklı iş koşullarını keşfetme imkânı sunmaktadır. Yeni verim anlayışı artık sadece fiziksel üretimi arttırmak amaçlı çalışanların iş yükünü arttırmaya yönelik değil, daha özgür ve serbest çalışma ortamları oluşturarak kişilerin yaratıcılıklarını tetikleyen, teşvik eden bir yaklaşımdır. Bu yazıda sosyal olanaklar ve mekânlarla verim artırımı ile rahatlama sonucu yeni fikirleri besleyerek yaratıcılığı güçlendirmenin, bir şirketin kazanımlarını ne derece etkileyebildiği üzerine belki de en iyi örneklerden birisi olan, ‘Google’ ve şirketin yönetim merkezi ‘Googleplex’ çağdaş ofis yaklaşımı kapsamında incelenmiş, komplekste yer alan sıra dışı imkânlar ve mekânsal ilişkiler anlatılmıştır

Keywords

Ofis, Çalışma ortamı, İşyeri, Verim, Google

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