Customer Loyalty In Foreign Language Institutions: An Empirical Study On Turkey

Year 2016, Issue: 42, 57 - 71, 01.04.2016

Sanaz Tahmasby

Abstract

This empirical study concerns the evaluation of customer loyalty trends and practices in Turkish foreign language learning institutions. Using a mixed methods approach, the research utilized both secondary and primary research methods to study the aspects of the theme. English-medium education enjoys unlimited space in educational sector of Turkey which is why the cultural distinctiveness of other countries seems to have faded away. Even the Turkish culture itself, appears to have been repressed through English-medium education which should be the main purpose why foreign language learning and development within the state is somewhat dubious and challenging. As per the study, some students studying in these institutions believed that the language acquisition is ultimately isolating them from their own country’s culture and values

Keywords

customer, loyalty, institutions

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