EVALUATION OF INTERNET DATA ON ORTHODONTICS IN TURKEY: A GOOGLE TREND ANALYSIS

Year 2022, Volume: 8 Issue: 1, 10 - 25, 28.04.2022

Ömer Faruk Sarı , Muhammed Hilmi Buyukcavus , Burak Kale , Hikmet Orhan

Abstract

Objectives: The aim of study is to examine the interest in orthodontics in the last 5 years using Google Trends data in Turkey.

Material and Methods: On December 6, 2019, the Google Trends application was searched for the last five years. Search results were recorded separately for all keywords and separately for 52 cities in Turkey with sufficient data. The mean of all search results is taken and a Google Trends Value(GTV) is obtained for the cities. These data are correlated with population, Gross Domestic Product(GDP) in cities. On the other hand, GDP is regulated in dollars according to the data announced by the Turkish Statistical Institute (TurkStat). Pearson correlation test was used for correlation values between Population, GDP with Google Trend values.

Results: According to the table, the highest GT values were observed in Bursa (95,6), Antalya (73,3), Ankara (70,3), Konya (67) and Adana (59,3); lowest GT values were observed in Kırıkkale (8,3), Sivas (10), Erzurum (11), Kırklareli (11,3), Afyonkarahisar (11,6). According to the table, a positive correlation was found between GT values with both population and GDP values. However, while the positive correlation between GT values and population was not statistically significant (p>0.05), the positive correlation between GT values and GDP values was statistically significant (p<0.05).

Conclusion: In our country, there is no significant relationship between public interest in orthodontics and population. However, there is a significant positive correlation between the Gross Domestic Product and the interest in orthodontics.

Keywords

Google Trends, Google Trends, Google Trends, Google Trends, internet data, internet data, internet data, internet data, orthodontics

TÜRKİYE'DE ORTODONTİ İLE İLGİLİ İNTERNET VERİLERİNİN DEĞERLENDİRİLMESİ: GOOGLE TRENDS ANALİZİ

Abstract

Amaç: Çalışmanın amacı, Türkiye'de son 5 yılda ortodontiye olan ilgiyi Google Trends verilerini kullanarak incelemektir.

Materyal ve Metod: 6 Aralık 2019'da Google Trends uygulaması ile son beş yıl için arama yapıldı. Arama sonuçları tüm anahtar kelimeler için ayrı ayrı ve Türkiye'de 52 il için yeterli veri ile ayrı ayrı kaydedildi. Tüm arama sonuçlarının ortalaması alındı ve şehirler için bir Google Trends Değeri (GTV) elde edildi. Bu veriler şehirlerdeki nüfus, Gayri Safi Yurtiçi Hasıla (GSYİH) ile ilişkilendirildi. Öte yandan GSYİH, Türkiye İstatistik Kurumu (TÜİK) tarafından açıklanan verilere göre dolar bazında düzenlenmektedir. Nüfus, GSYİH ile Google Trend değerleri arasındaki korelasyon değerleri için Pearson korelasyon testi kullanıldı.

Bulgular: Tabloya göre en yüksek GT değerleri Bursa (95,6), Antalya (73,3), Ankara (70,3), Konya (67) ve Adana (59,3); en düşük GT değerleri ise Kırıkkale (8,3), Sivas (10), Erzurum (11), Kırklareli (11,3), Afyonkarahisar (11,6) illerinde görülmüştür. Tabloya göre hem nüfus hem de GSYİH değerleri ile GT değerleri arasında pozitif bir ilişki bulunmuştur. Ancak, GT değerleri ile popülasyon arasındaki pozitif korelasyon istatistiksel olarak anlamlı değilken (p>0.05), GT değerleri ile GDP değerleri arasındaki pozitif korelasyon istatistiksel olarak anlamlıydı (p<0.05).

Sonuç: Ülkemizde ortodontiye olan ilgi ile nüfus arasında anlamlı bir ilişki yoktur. Ancak Gayri Safi Yurtiçi Hasıla ile ortodontiye ilgi arasında anlamlı bir pozitif ilişki vardır.

Keywords

Google Trends, internet data, ortodonti

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