Abstract
Amaç: İnternet kullanımının yaygınlaşmasıyla birlikte ülkemizde sosyal medya kullanımı da artmıştır. Yapılan değerlendirmelerde hastaların sosyal medyayı hastalıkları hakkında bilgi almak, diğer hastalardan sosyal destek almak ve doktorlarla iletişim kurmak gibi pek çok amaçla kullandığı görülmüştür. Bu sebep ile ağız, diş ve çene cerrahisi alanında da hem hekim hem hasta açısından sosyal medya daha fazla önem kazanmaya başlamıştır. Bu çalışmanın amacı ortognatik cerrahi ile ilgili Instagram paylaşımlarını incelemektir.
Gereç ve Yöntem: Yapılan aramaların sonuçlarının önyargılardan etkilenmemesi için yeni bir Instagram hesabı açılmıştır. Ortognatik cerrahi ile ilgili en çok paylaşım yapılan üç hashtag belirlendi. Instagram'da #ortodonticerrahi, #ortodonticerrahi ve #çenecerrahisi hashtag'leri sınıflandırıldı. Her hashtag için ilk yüz gönderi analiz edildi. Gönderilerin kaynakları sağlık uzmanları, bireysel kullanıcılar ve sağlık sektörleri olarak ayrıldı. Gönderilerin içerikleri hasta deneyimi ve eğitici olarak kategorize edildi.
Bulgular: #Ortognatikcerrahi için 12.154 gönderi, #ortodonticerrahi için 1453 gönderi ve #çenecerrahisi için 84.318 gönderi. #ortognatikcerrahi ile ilgili gönderilerde beğeni sayıları arasında istatistiksel olarak anlamlı bir fark bulundu. #ortodonticerrahi ve #çenecerrahisi ile ilgili gönderilere yapılan yorum sayısı ve beğeni sayısı arasında yükleme kaynağına göre istatistiksel olarak anlamlı bir fark yoktu.
Sonuç: Sağlık profesyonelleri, Instagram'ın hastalar için yeterli bir kaynak olması gerektiğini hastalarına belirtmelidir. Çalışmanın sonuçları, Instagram'da hastalar için ortognatik cerrahi hakkında daha fazla bilgi olması gerektiğini ortaya koydu.
Keywords
References
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- Referans2. Oh HJ, Lee B. The effect of computer-mediated social support in online communities on patient empowerment and doctorpatient communication. Health Commun 2012;27:30–41.
- Referans3. Ríordáin RN, Ní Ríordáin R, McCreary C. Dental patients’ use of the Internet. British Dental Journal 2009;207:583–6.
- Referans4. Hunt OT, Johnston CD, Hepper PG, Burden DJ. The psychosocial impact of orthognathic surgery: a systematic review. Am J Orthod Dentofacial Orthop 2001;120:490–7.
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- Referans7. Rupert DJ, Moultrie RR, Read JG, Amoozegar JB, Bornkessel AS, O’Donoghue AC, et al. Perceived healthcare provider reactions to patient and caregiver use of online health communities. Patient Educ Couns 2014;96:320–6.
- Referans8. Ooi HL, Kelleher MGD. Instagram Dentistry. Prim Dent J 2021;10:13–9.
- Referans9. Barreto JE, Whitehair CL. Social Media and Web Presence for Patients and Professionals: Evolving Trends and Implications for Practice. PM&R 2017; 9:100–11.
- Referans10. Sarringhaus M. The Great Divide: Social Media’s Role in Bridging Healthcare’s Generational Shift. Journal of Healthcare Management 2011 ; 56:235–44.
- Referans11. Türker N, Varol A, Ogel K, Basa S. Perceptions of preoperative expectations and postoperative outcomes from orthognathic surgery: part I: Turkish female patients. Int J Oral Maxillofac Surg 2008;37:710–5.
- Referans12. Lena Y, Dindaroğlu F. Lingual orthodontic treatment: a YouTube™ video analysis. Angle Orthod 2018; 88:208-14.
- Referans13. Hegarty E, Campbell C, Grammatopoulos E, DiBiase AT, Sherriff M, Cobourne MT. YouTubeTM as an information resource for orthognathic surgery. Journal of Orthodontics 2017;44:90–6.
- Referans14. Guler AY. The effect of Instagram posts related to# Wisdomteeth on patients. J Stomatol Oral Maxillofac Surg 2022;123:155-7.
- Referans15. Dorfman RG, Vaca E, Mahmood E, Fine NA, Schierle CF. Plastic Surgery-Related Hashtag Utilization on Instagram: implications for Education and Marketing. Aesthetic Surgery Journal 2018; 38:332–8.
- Referans16. Samani P, Dungarwalla M, Bailey E. “#Wisdomteeth: An Analysis of 100 Social Media Posts and a Survey on Patient Perception.” British Dental Journal 2020; 228:711–6.
- Referans17. Ayranci F, Buyuk SK, Kahveci K, Sunar C. An Analysis of Instagram Posts about Genioplasty. Journal of Consumer Health on the Internet 2021;25: 275-82.
- Referans18. Curtis CM, Grau MJ, Hooker KJ, Krishnan DG. Instagram as a marketing tool for oral and maxillofacial surgery residencies: overcoming resident recruitment challenges in the year of Covid-19. J Oral Maxillofac Surg 2021; 79:188-90.
Abstract
Objective: The use of social media has increased with the widespread use of the internet. Patients use social media for many reasons, such as to get information about their illness, get social support from other patients, and communicate with doctors. The purpose of this study is to analyze Instagram posts about orthognathic surgery.
Materials and Methods: A new Instagram account has been opened so that the outcomes of the searches are not affected by bias. Three hashtags with the most posts about orthognathic surgery were determined. #orthognathicsurgery, #orthodonticsurgery, and #jawsurgery hashtags were classified on Instagram. The first hundred posts for each hashtag were analyzed. The sources of the posts were classified as healthcare professionals, individual users, and healthcare industries. The contents of the posts were categorized as patient experience and educational.
Results: In the posts about #orthognaticsurgery, a statistically significant difference was found between the number of likes. According to the upload source, there was no statistically significant difference between the number of comments and number of likes on posts about #orthodonticsurgery and #jawsurgery.
Conclusions: Healthcare professionals should point out to patients that Instagram needs to be an adequate resource for patients in its current state.
The study results revealed that there needed to be more information about orthognathic surgery for patients on Instagram.
Keywords
References
- Referans1. Smailhodzic E, Hooijsma W, Boonstra A, Langley DJ. Social media use in healthcare: A systematic review of effects on patients and their relationship with healthcare professionals. BMC Health Serv Res 2016;16:442.
- Referans2. Oh HJ, Lee B. The effect of computer-mediated social support in online communities on patient empowerment and doctorpatient communication. Health Commun 2012;27:30–41.
- Referans3. Ríordáin RN, Ní Ríordáin R, McCreary C. Dental patients’ use of the Internet. British Dental Journal 2009;207:583–6.
- Referans4. Hunt OT, Johnston CD, Hepper PG, Burden DJ. The psychosocial impact of orthognathic surgery: a systematic review. Am J Orthod Dentofacial Orthop 2001;120:490–7.
- Referans5. Buyuk SK, Imamoglu T. Instagram as a social media tool about orthognathic surgery. Health Promot Perspect 2019;9:319–22.
- Referans6. How Many People Use Instagram? 95+ User Statistics (2021) 2020. https://backlinko.com/instagram-users (accessed October 27, 2021).
- Referans7. Rupert DJ, Moultrie RR, Read JG, Amoozegar JB, Bornkessel AS, O’Donoghue AC, et al. Perceived healthcare provider reactions to patient and caregiver use of online health communities. Patient Educ Couns 2014;96:320–6.
- Referans8. Ooi HL, Kelleher MGD. Instagram Dentistry. Prim Dent J 2021;10:13–9.
- Referans9. Barreto JE, Whitehair CL. Social Media and Web Presence for Patients and Professionals: Evolving Trends and Implications for Practice. PM&R 2017; 9:100–11.
- Referans10. Sarringhaus M. The Great Divide: Social Media’s Role in Bridging Healthcare’s Generational Shift. Journal of Healthcare Management 2011 ; 56:235–44.
- Referans11. Türker N, Varol A, Ogel K, Basa S. Perceptions of preoperative expectations and postoperative outcomes from orthognathic surgery: part I: Turkish female patients. Int J Oral Maxillofac Surg 2008;37:710–5.
- Referans12. Lena Y, Dindaroğlu F. Lingual orthodontic treatment: a YouTube™ video analysis. Angle Orthod 2018; 88:208-14.
- Referans13. Hegarty E, Campbell C, Grammatopoulos E, DiBiase AT, Sherriff M, Cobourne MT. YouTubeTM as an information resource for orthognathic surgery. Journal of Orthodontics 2017;44:90–6.
- Referans14. Guler AY. The effect of Instagram posts related to# Wisdomteeth on patients. J Stomatol Oral Maxillofac Surg 2022;123:155-7.
- Referans15. Dorfman RG, Vaca E, Mahmood E, Fine NA, Schierle CF. Plastic Surgery-Related Hashtag Utilization on Instagram: implications for Education and Marketing. Aesthetic Surgery Journal 2018; 38:332–8.
- Referans16. Samani P, Dungarwalla M, Bailey E. “#Wisdomteeth: An Analysis of 100 Social Media Posts and a Survey on Patient Perception.” British Dental Journal 2020; 228:711–6.
- Referans17. Ayranci F, Buyuk SK, Kahveci K, Sunar C. An Analysis of Instagram Posts about Genioplasty. Journal of Consumer Health on the Internet 2021;25: 275-82.
- Referans18. Curtis CM, Grau MJ, Hooker KJ, Krishnan DG. Instagram as a marketing tool for oral and maxillofacial surgery residencies: overcoming resident recruitment challenges in the year of Covid-19. J Oral Maxillofac Surg 2021; 79:188-90.
Details
| Primary Language | English |
|---|---|
| Subjects | Oral and Maxillofacial Surgery, Orthodontics and Dentofacial Orthopaedics |
| Journal Section | Araştırma Makalesi |
| Authors | |
| Publication Date | January 26, 2024 |
| Submission Date | July 10, 2023 |
| Published in Issue | Year 2024 Volume: 13 Issue: 1 |
