The Role of Self-Congruity and Functional Congruity in Influencing Tourists’ Post Visit Behaviour

Volume: 2 Number: 2 October 1, 2014
  • Vikas Kumar
  • Jogendra Kumar Nayak
EN

The Role of Self-Congruity and Functional Congruity in Influencing Tourists’ Post Visit Behaviour

Abstract

The main objective of this study is to investigate the relationships among self-congruity, functional congruity, satisfaction, attachment, and loyalty in tourism context. The sample of 253 international tourists was collected in Shimla, a famous holiday destination of India. Using structural equation modelling technique (SEM), the study findings reveal that self-congruity positively influences destination satisfaction which in turn affects destination loyalty directly and also indirectly through destination attachment. On the contrary, functional congruity failed to show any relationship to destination satisfaction. In addition, self-congruity emerged as a significant predictor of functional congruity. The study findings offer important implications for both tourism practitioners and academicians.

Keywords

Details

Primary Language

English

Subjects

-

Journal Section

-

Authors

Vikas Kumar This is me

Jogendra Kumar Nayak This is me

Publication Date

October 1, 2014

Submission Date

October 1, 2014

Acceptance Date

-

Published in Issue

Year 2014 Volume: 2 Number: 2

APA
Kumar, V., & Nayak, J. K. (2014). The Role of Self-Congruity and Functional Congruity in Influencing Tourists’ Post Visit Behaviour. Advances in Hospitality and Tourism Research (AHTR), 2(2), 24-44. https://izlik.org/JA65XH79AD
AMA
1.Kumar V, Nayak JK. The Role of Self-Congruity and Functional Congruity in Influencing Tourists’ Post Visit Behaviour. Advances in Hospitality and Tourism Research (AHTR). 2014;2(2):24-44. https://izlik.org/JA65XH79AD
Chicago
Kumar, Vikas, and Jogendra Kumar Nayak. 2014. “The Role of Self-Congruity and Functional Congruity in Influencing Tourists’ Post Visit Behaviour”. Advances in Hospitality and Tourism Research (AHTR) 2 (2): 24-44. https://izlik.org/JA65XH79AD.
EndNote
Kumar V, Nayak JK (October 1, 2014) The Role of Self-Congruity and Functional Congruity in Influencing Tourists’ Post Visit Behaviour. Advances in Hospitality and Tourism Research (AHTR) 2 2 24–44.
IEEE
[1]V. Kumar and J. K. Nayak, “The Role of Self-Congruity and Functional Congruity in Influencing Tourists’ Post Visit Behaviour”, Advances in Hospitality and Tourism Research (AHTR), vol. 2, no. 2, pp. 24–44, Oct. 2014, [Online]. Available: https://izlik.org/JA65XH79AD
ISNAD
Kumar, Vikas - Nayak, Jogendra Kumar. “The Role of Self-Congruity and Functional Congruity in Influencing Tourists’ Post Visit Behaviour”. Advances in Hospitality and Tourism Research (AHTR) 2/2 (October 1, 2014): 24-44. https://izlik.org/JA65XH79AD.
JAMA
1.Kumar V, Nayak JK. The Role of Self-Congruity and Functional Congruity in Influencing Tourists’ Post Visit Behaviour. Advances in Hospitality and Tourism Research (AHTR). 2014;2:24–44.
MLA
Kumar, Vikas, and Jogendra Kumar Nayak. “The Role of Self-Congruity and Functional Congruity in Influencing Tourists’ Post Visit Behaviour”. Advances in Hospitality and Tourism Research (AHTR), vol. 2, no. 2, Oct. 2014, pp. 24-44, https://izlik.org/JA65XH79AD.
Vancouver
1.Vikas Kumar, Jogendra Kumar Nayak. The Role of Self-Congruity and Functional Congruity in Influencing Tourists’ Post Visit Behaviour. Advances in Hospitality and Tourism Research (AHTR) [Internet]. 2014 Oct. 1;2(2):24-4. Available from: https://izlik.org/JA65XH79AD


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