Ethnicity, Inc. John L., & Jean Comaroff. 2012. Buenos Aires

Abstract

The discussion of heritage tourism and sustainability has drawn the attention of many scholars and universities over the last decades. The problem of ethnic discrimination that concerned philosophers and sociologists is a thing of the past. However, a more radical viewpoint is questioning the role played by heritage in this postmodern world of consumers (Bauman, 2007). As the previous backdrop, Ethnicity Inc, the new book authored by John and Jean Comaroff discusses the reason why both still are voices of authority in themes associated to anthropology and economy. Beyond the promises of the globalized world, per the argument readers will find in this text, there is an underlying logic of commoditization and consequent exploitation by which human beings, their cultures and traditions become in business enterprises. 

Keywords

• Ethnicity
• John
• Comaroff