EN
Playing for First Place: An Analysis of Online Reviews and Their Impact on Local Market Rankings
Abstract
Whereas past research studied the impact of online reviews on a hotel’s image, the present study analyzes the impact of various measures of customer engagement on the local market ranking of a hotel. For these purposes, the researchers collected data on a sample of hotels including the number of reviews, absolute rating (i.e. 1-5 stars), and market ranking (i.e. 1st, 2nd, 3rd place) on TripAdvisor. The authors tested the relationships between number of reviews, market ranking, overall rating and number of booking transactions. Results revealed that the absolute rating of the hotel was a significant factor in determining its market ranking, whereas other elements such as the number of reviews were not. Since the logarithm used by TripAdvisor and other review sites is of a proprietary nature, research that illuminates the relationships between overall rating, market ranking, and number of reviews, helps illuminate scholar’s and practitioner’s understanding of how to improve hotel performance and online image
Keywords
Details
Primary Language
English
Subjects
-
Journal Section
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Publication Date
May 1, 2016
Submission Date
May 1, 2016
Acceptance Date
-
Published in Issue
Year 2016 Volume: 4 Number: 1
APA
Sıngh, D., Torres, E. N., & Robertson-rıng, A. (2016). Playing for First Place: An Analysis of Online Reviews and Their Impact on Local Market Rankings. Advances in Hospitality and Tourism Research (AHTR), 4(1), 32-51. https://izlik.org/JA53CD55TB
AMA
1.Sıngh D, Torres EN, Robertson-rıng A. Playing for First Place: An Analysis of Online Reviews and Their Impact on Local Market Rankings. Advances in Hospitality and Tourism Research (AHTR). 2016;4(1):32-51. https://izlik.org/JA53CD55TB
Chicago
Sıngh, Dipendra, Edwin N. Torres, and April Robertson-rıng. 2016. “Playing for First Place: An Analysis of Online Reviews and Their Impact on Local Market Rankings”. Advances in Hospitality and Tourism Research (AHTR) 4 (1): 32-51. https://izlik.org/JA53CD55TB.
EndNote
Sıngh D, Torres EN, Robertson-rıng A (May 1, 2016) Playing for First Place: An Analysis of Online Reviews and Their Impact on Local Market Rankings. Advances in Hospitality and Tourism Research (AHTR) 4 1 32–51.
IEEE
[1]D. Sıngh, E. N. Torres, and A. Robertson-rıng, “Playing for First Place: An Analysis of Online Reviews and Their Impact on Local Market Rankings”, Advances in Hospitality and Tourism Research (AHTR), vol. 4, no. 1, pp. 32–51, May 2016, [Online]. Available: https://izlik.org/JA53CD55TB
ISNAD
Sıngh, Dipendra - Torres, Edwin N. - Robertson-rıng, April. “Playing for First Place: An Analysis of Online Reviews and Their Impact on Local Market Rankings”. Advances in Hospitality and Tourism Research (AHTR) 4/1 (May 1, 2016): 32-51. https://izlik.org/JA53CD55TB.
JAMA
1.Sıngh D, Torres EN, Robertson-rıng A. Playing for First Place: An Analysis of Online Reviews and Their Impact on Local Market Rankings. Advances in Hospitality and Tourism Research (AHTR). 2016;4:32–51.
MLA
Sıngh, Dipendra, et al. “Playing for First Place: An Analysis of Online Reviews and Their Impact on Local Market Rankings”. Advances in Hospitality and Tourism Research (AHTR), vol. 4, no. 1, May 2016, pp. 32-51, https://izlik.org/JA53CD55TB.
Vancouver
1.Dipendra Sıngh, Edwin N. Torres, April Robertson-rıng. Playing for First Place: An Analysis of Online Reviews and Their Impact on Local Market Rankings. Advances in Hospitality and Tourism Research (AHTR) [Internet]. 2016 May 1;4(1):32-51. Available from: https://izlik.org/JA53CD55TB
