Tourism at Risk: Failures and Dichotomies of Risk Perception Theory in Tourism

Abstract

The turn of the century has brought a lot of radical shifts and risks for tourism industry, which ranged from terrorism to lethal virus outbreaks. Henceforth risk perception theory, which was formulated in psychology, was re-appropriated by policy makers and tourism-related scholars. However, from its inception this conceptual corpus was based on the economic-centred paradigm. This piece discusses critically the main limitations of risk perception theory and the rise of a new discipline, post disaster marketing, in view of the caveats and speculative assumption of “the precautionary principle”.

Keywords

• Risk,Risk perception,Post disaster marketing,Disasters,Terrorism

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