Abstract
The main objective of this study is to investigate the relationships
among self-congruity, functional congruity, satisfaction,
attachment, and loyalty in tourism context. The sample of 253
international tourists was collected in Shimla, a famous holiday
destination of India. Using structural equation modelling
technique (SEM), the study findings reveal that self-congruity
positively influences destination satisfaction which in turn affects
destination loyalty directly and also indirectly through
destination attachment. On the contrary, functional congruity
failed to show any relationship to destination satisfaction. In
addition, self-congruity emerged as a significant predictor of
functional congruity. The study findings offer important
implications for both tourism practitioners and academicians.
Details
| Other ID | JA26JG39JR |
|---|---|
| Journal Section | Research Article |
| Authors | |
| Publication Date | October 1, 2014 |
| Submission Date | October 1, 2014 |
| Published in Issue | Year 2014 Volume: 2 Issue: 2 |
