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Tourism at Risk: Failures and Dichotomies of Risk Perception Theory in Tourism

Year 2017, Volume: 5 Issue: 2, 167 - 172, 28.12.2017

Abstract

The turn of the century has brought a lot of radical shifts and
risks for tourism industry, which ranged from terrorism to
lethal virus outbreaks. Henceforth risk perception theory,
which was formulated in psychology, was re-appropriated
by policy makers and tourism-related scholars. However,
from its inception this conceptual corpus was based on the
economic-centred paradigm. This piece discusses critically
the main limitations of risk perception theory and the rise of
a new discipline, post disaster marketing, in view of the
caveats and speculative assumption of “the precautionary
principle”.

References

  • Arana, J. E., & León, C. J. (2008). The impact of terrorism on tourism demand. Annals of Tourism Research, 35 (2), 299-315.
  • Beck, U. (1992). Risk society: Towards a new modernity (Vol. 17). London: Sage.
  • Bianchi, R. (2006). Tourism and the globalisation of fear: Analysing the politics of risk and (in) security in global travel. Tourism and Hospitality Research, 7 (1), 64-74.
  • Bianchi, R. V., & Stephenson, M. L. (2013). Deciphering tourism and citizenship in a globalized world. Tourism Management, 39, 10-20.
  • Bianchi, R., & Stephenson, M. (2014). Tourism and citizenship: Rights, freedoms and responsibilities in the global order (Vol. 11). Abingdon: Routledge.
  • Cohen, E. H. (2011). Educational dark tourism at an in populo site: The Holocaust museum in Jerusalem. Annals of Tourism Research, 38 (1), 193-209.
  • Cohen, E., & Neal, M. (2010). Coinciding crises and tourism in contemporary Thailand. Current Issues in Tourism, 13 (5), 455-475.
  • Floyd, M. F., Gibson, H., Pennington-Gray, L., & Thapa, B. (2004). The effect of risk perceptions on intentions to travel in the aftermath of September 11, 2001. Journal of Travel & Tourism Marketing, 15 (2-3), 19-38.
  • Korstanje, M. (2009). Revisiting risk Perception Theory in the Context of Travel. E-Review of Tourism Research, 7 (4), 68-81.
  • Korstanje, M. E. (2016). The Rise of Thana-Capitalism and Tourism. Abingdon: Routledge
  • Korstanje, M. E., & Clayton, A. (2012). Tourism and terrorism: Conflicts and commonalities. Worldwide Hospitality and Tourism Themes, 4 (1), 8-25.
  • Korstanje, M. E., & Olsen, D. H. (2011). The discourse of risk in horror movies post 9/11: Hospitality and hostility in perspective. International Journal of Tourism Anthropology, 1 (3), 304-317.
  • Kozak, M., Crotts, J. C., & Law, R. (2007). The impact of the perception of risk on international travellers. International Journal of Tourism Research, 9 (4), 233-242.
  • Ladkin, A., Fyall, A., Fletcher, J., & Shipway, R. (2008). London tourism: A ‘post-disaster’ marketing response. Journal of Travel & Tourism Marketing, 23 (2-4), 95-111.
  • Larsen, S. (2007). Aspects of a psychology of the tourist experience. Scandinavian Journal of Hospitality and Tourism, 7 (1), 7-18.
  • Larsen, S., Brun, W., & Øgaard, T. (2009). What tourists worry about–Construction of a scale measuring tourist worries. Tourism Management, 30 (2), 260-265.
  • Larsen, S., Øgaard, T., & Brun, W. (2011). Backpackers and mainstreamers: Realities and myths. Annals of tourism research, 38 (2), 690-707.
  • Lash, S. M., & Urry, J. (1993). Economies of signs and space (Vol. 26). London: Sage. Luhmann, N. (1990). Technology, environment and social risk: A systems perspective. Industrial Crisis Quarterly, 4 (3), 223-231.
  • Pforr, C., & Hosie, P. (Eds.). (2009). Crisis management in the tourism industry: beating the odds?. London: Ashgate Publishing, Ltd..
  • Saha, S., & Yap, G. (2014). The moderation effects of political instability and terrorism on tourism development: A cross-country panel analysis. Journal of Travel Research, 53 (4), 509-521.
  • Seraphin, H., Ambaye, M., Gowreesunkar, V., & Bonnardel, V. (2016). A marketing research tool for destination marketing organizations' logo design. Journal of Business Research, 69 (11), 5022-5027.
  • Séraphin, H., Butcher, J., & Korstanje, M. (2017). Challenging the negative images of Haiti at a pre-visit stage using visual online learning materials. Journal of Policy Research in Tourism, Leisure and Events, 9 (2), 169-181.
  • Stone, P., & Sharpley, R. (2008). Consuming dark tourism: A thanatological perspective. Annals of Tourism Research, 35 (2), 574-595.
  • Sunstein, C. (2005). The Laws of Fear: beyond the precautionary Principle. Cambridge: Cambridge University Press.
  • Tzanelli R. (2016). Thanatourism and Cinematic Representation of Risk. Abingdon: Routledge.
  • Walters, G., & Mair, J. (2012). The effectiveness of post-disaster recovery marketing messages-The case of the 2009 Australian bushfires. Journal of Travel & Tourism Marketing, 29 (1), 87-103.
  • White, L., & Frew E. (2013). Dark Tourism: place and identity: managing and interpreting dark places. London: Routledge
  • Zinn, J. O. (2010). Biography, risk and uncertainty-Is there common ground for biographical research and risk research?. In Forum Qualitative Sozialforschung/Forum: Qualitative Social Research (Vol. 11, No. 1).
Year 2017, Volume: 5 Issue: 2, 167 - 172, 28.12.2017

Abstract

References

  • Arana, J. E., & León, C. J. (2008). The impact of terrorism on tourism demand. Annals of Tourism Research, 35 (2), 299-315.
  • Beck, U. (1992). Risk society: Towards a new modernity (Vol. 17). London: Sage.
  • Bianchi, R. (2006). Tourism and the globalisation of fear: Analysing the politics of risk and (in) security in global travel. Tourism and Hospitality Research, 7 (1), 64-74.
  • Bianchi, R. V., & Stephenson, M. L. (2013). Deciphering tourism and citizenship in a globalized world. Tourism Management, 39, 10-20.
  • Bianchi, R., & Stephenson, M. (2014). Tourism and citizenship: Rights, freedoms and responsibilities in the global order (Vol. 11). Abingdon: Routledge.
  • Cohen, E. H. (2011). Educational dark tourism at an in populo site: The Holocaust museum in Jerusalem. Annals of Tourism Research, 38 (1), 193-209.
  • Cohen, E., & Neal, M. (2010). Coinciding crises and tourism in contemporary Thailand. Current Issues in Tourism, 13 (5), 455-475.
  • Floyd, M. F., Gibson, H., Pennington-Gray, L., & Thapa, B. (2004). The effect of risk perceptions on intentions to travel in the aftermath of September 11, 2001. Journal of Travel & Tourism Marketing, 15 (2-3), 19-38.
  • Korstanje, M. (2009). Revisiting risk Perception Theory in the Context of Travel. E-Review of Tourism Research, 7 (4), 68-81.
  • Korstanje, M. E. (2016). The Rise of Thana-Capitalism and Tourism. Abingdon: Routledge
  • Korstanje, M. E., & Clayton, A. (2012). Tourism and terrorism: Conflicts and commonalities. Worldwide Hospitality and Tourism Themes, 4 (1), 8-25.
  • Korstanje, M. E., & Olsen, D. H. (2011). The discourse of risk in horror movies post 9/11: Hospitality and hostility in perspective. International Journal of Tourism Anthropology, 1 (3), 304-317.
  • Kozak, M., Crotts, J. C., & Law, R. (2007). The impact of the perception of risk on international travellers. International Journal of Tourism Research, 9 (4), 233-242.
  • Ladkin, A., Fyall, A., Fletcher, J., & Shipway, R. (2008). London tourism: A ‘post-disaster’ marketing response. Journal of Travel & Tourism Marketing, 23 (2-4), 95-111.
  • Larsen, S. (2007). Aspects of a psychology of the tourist experience. Scandinavian Journal of Hospitality and Tourism, 7 (1), 7-18.
  • Larsen, S., Brun, W., & Øgaard, T. (2009). What tourists worry about–Construction of a scale measuring tourist worries. Tourism Management, 30 (2), 260-265.
  • Larsen, S., Øgaard, T., & Brun, W. (2011). Backpackers and mainstreamers: Realities and myths. Annals of tourism research, 38 (2), 690-707.
  • Lash, S. M., & Urry, J. (1993). Economies of signs and space (Vol. 26). London: Sage. Luhmann, N. (1990). Technology, environment and social risk: A systems perspective. Industrial Crisis Quarterly, 4 (3), 223-231.
  • Pforr, C., & Hosie, P. (Eds.). (2009). Crisis management in the tourism industry: beating the odds?. London: Ashgate Publishing, Ltd..
  • Saha, S., & Yap, G. (2014). The moderation effects of political instability and terrorism on tourism development: A cross-country panel analysis. Journal of Travel Research, 53 (4), 509-521.
  • Seraphin, H., Ambaye, M., Gowreesunkar, V., & Bonnardel, V. (2016). A marketing research tool for destination marketing organizations' logo design. Journal of Business Research, 69 (11), 5022-5027.
  • Séraphin, H., Butcher, J., & Korstanje, M. (2017). Challenging the negative images of Haiti at a pre-visit stage using visual online learning materials. Journal of Policy Research in Tourism, Leisure and Events, 9 (2), 169-181.
  • Stone, P., & Sharpley, R. (2008). Consuming dark tourism: A thanatological perspective. Annals of Tourism Research, 35 (2), 574-595.
  • Sunstein, C. (2005). The Laws of Fear: beyond the precautionary Principle. Cambridge: Cambridge University Press.
  • Tzanelli R. (2016). Thanatourism and Cinematic Representation of Risk. Abingdon: Routledge.
  • Walters, G., & Mair, J. (2012). The effectiveness of post-disaster recovery marketing messages-The case of the 2009 Australian bushfires. Journal of Travel & Tourism Marketing, 29 (1), 87-103.
  • White, L., & Frew E. (2013). Dark Tourism: place and identity: managing and interpreting dark places. London: Routledge
  • Zinn, J. O. (2010). Biography, risk and uncertainty-Is there common ground for biographical research and risk research?. In Forum Qualitative Sozialforschung/Forum: Qualitative Social Research (Vol. 11, No. 1).

Details

Journal Section Comment
Authors

Maximiliano E. KORSTANJE This is me

Publication Date December 28, 2017
Submission Date September 13, 2017
Published in Issue Year 2017 Volume: 5 Issue: 2

Cite

APA KORSTANJE, M. E. (2017). Tourism at Risk: Failures and Dichotomies of Risk Perception Theory in Tourism. Advances in Hospitality and Tourism Research (AHTR), 5(2), 167-172.


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