Tourism at Risk: Failures and Dichotomies of Risk Perception Theory in Tourism

Year 2017, Volume: 5 Issue: 2, 167 - 172, 28.12.2017

Maximiliano E. Korstanje

Abstract

The turn of the century has brought a lot of radical shifts and
risks for tourism industry, which ranged from terrorism to
lethal virus outbreaks. Henceforth risk perception theory,
which was formulated in psychology, was re-appropriated
by policy makers and tourism-related scholars. However,
from its inception this conceptual corpus was based on the
economic-centred paradigm. This piece discusses critically
the main limitations of risk perception theory and the rise of
a new discipline, post disaster marketing, in view of the
caveats and speculative assumption of “the precautionary
principle”.

Keywords

Risk, Risk perception, Post disaster marketing, Disasters, Terrorism

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