Year 2020, Volume 8 , Issue 1, Pages 1 - 29 2020-06-10

The Effects on Consumer Behavior of Hotel Related Comments on the TripAdvisor Website: An Istanbul Case

Emrah Sitki YILMAZ [1]


In parallel with the major developments witnessed in information technologies, social media, supported by its broad area of usage, is gaining significance in every field, with the tourism sector being no exception in this regard. The transfer of changing marketing strategies via digital channels into social media has transformed the way customers interact with the tourism sector, having now the ability to access the comments of other consumers via social media, and adjusting their preferences accordingly. In this study, the impact of the content analysis on the star rating given to hotels is examined with a “Panel Data Analysis” of all the hotels in Istanbul that have received a maximum of 25 reviews on the TripAdvisor website, with a total of 12,000 comments assessed. It was found that the location of the hotel, the access to transport facilities, the food and beverage concept, the quality of staff/service, and the cleanliness of the facilities all affected the star ratings given to hotels; while the architectural structure and the recommendations of other guests had a lesser effect. It was further noted that entertainment-animation programs had little effect on guest preferences.

TripAdvisor, Panel Data Methodology, Consumer Comments, Social Networking Sites, Istanbul, Tourism Sector
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Primary Language en
Subjects Hospitality Leisure Sport and Tourism
Journal Section Research Article
Authors

Orcid: 0000-0003-2741-4222
Author: Emrah Sitki YILMAZ
Institution: Gaziantep University
Country: Turkey


Dates

Application Date : January 6, 2019
Acceptance Date : January 22, 2019
Publication Date : June 10, 2020

Bibtex @research article { ahtr536303, journal = {Advances in Hospitality and Tourism Research (AHTR)}, issn = {2147-9100}, eissn = {2148-7316}, address = {Akdeniz University, Tourism Faculty Dumlupınar Boulevard Post Code: 07058 Campus ANTALYA, TURKEY}, publisher = {Akdeniz University}, year = {2020}, volume = {8}, pages = {1 - 29}, doi = {10.30519/ahtr.536303}, title = {The Effects on Consumer Behavior of Hotel Related Comments on the TripAdvisor Website: An Istanbul Case}, key = {cite}, author = {Yılmaz, Emrah Sitki} }
APA Yılmaz, E . (2020). The Effects on Consumer Behavior of Hotel Related Comments on the TripAdvisor Website: An Istanbul Case . Advances in Hospitality and Tourism Research (AHTR) , 8 (1) , 1-29 . DOI: 10.30519/ahtr.536303
MLA Yılmaz, E . "The Effects on Consumer Behavior of Hotel Related Comments on the TripAdvisor Website: An Istanbul Case" . Advances in Hospitality and Tourism Research (AHTR) 8 (2020 ): 1-29 <https://dergipark.org.tr/en/pub/ahtr/issue/54821/536303>
Chicago Yılmaz, E . "The Effects on Consumer Behavior of Hotel Related Comments on the TripAdvisor Website: An Istanbul Case". Advances in Hospitality and Tourism Research (AHTR) 8 (2020 ): 1-29
RIS TY - JOUR T1 - The Effects on Consumer Behavior of Hotel Related Comments on the TripAdvisor Website: An Istanbul Case AU - Emrah Sitki Yılmaz Y1 - 2020 PY - 2020 N1 - doi: 10.30519/ahtr.536303 DO - 10.30519/ahtr.536303 T2 - Advances in Hospitality and Tourism Research (AHTR) JF - Journal JO - JOR SP - 1 EP - 29 VL - 8 IS - 1 SN - 2147-9100-2148-7316 M3 - doi: 10.30519/ahtr.536303 UR - https://doi.org/10.30519/ahtr.536303 Y2 - 2019 ER -
EndNote %0 Advances in Hospitality and Tourism Research (AHTR) The Effects on Consumer Behavior of Hotel Related Comments on the TripAdvisor Website: An Istanbul Case %A Emrah Sitki Yılmaz %T The Effects on Consumer Behavior of Hotel Related Comments on the TripAdvisor Website: An Istanbul Case %D 2020 %J Advances in Hospitality and Tourism Research (AHTR) %P 2147-9100-2148-7316 %V 8 %N 1 %R doi: 10.30519/ahtr.536303 %U 10.30519/ahtr.536303
ISNAD Yılmaz, Emrah Sitki . "The Effects on Consumer Behavior of Hotel Related Comments on the TripAdvisor Website: An Istanbul Case". Advances in Hospitality and Tourism Research (AHTR) 8 / 1 (June 2020): 1-29 . https://doi.org/10.30519/ahtr.536303
AMA Yılmaz E . The Effects on Consumer Behavior of Hotel Related Comments on the TripAdvisor Website: An Istanbul Case. Advances in Hospitality and Tourism Research (AHTR). 2020; 8(1): 1-29.
Vancouver Yılmaz E . The Effects on Consumer Behavior of Hotel Related Comments on the TripAdvisor Website: An Istanbul Case. Advances in Hospitality and Tourism Research (AHTR). 2020; 8(1): 1-29.