Year 2020, Volume 8 , Issue 1, Pages 125 - 150 2020-06-10

The Mediating Role of the Tourists’ Citizenship Behavior Between the Value Co-Creation and Satisfaction

Reşat ARICA [1] , Abdulkadir ÇORBACI [2]


The purpose of this study was to determine the mediating role of the tourists’ citizenship behavior between the value co-creation with customers and customer satisfaction. The data of the study was collected through a survey administered to the tourists who visited Antalya and purchased the touristic products through the co-creation. Confirmatory factor analysis, structural equation modeling analyses, and SPSS process extension analysis were carried out on 252 valid survey data collected from the sample. The results of the study showed that the value co-creation with customers was clustered in two factors: (i) experience quality value and (ii) individual value. The tourists’ citizenship behavior consisted of four factors: (i) advocacy behavior, (ii) tolerance behavior, (iii) helping behavior and (iv) feedback behavior. According to another result of the study, the value co-creation with customers had a statistically significant and positive direct effect on customer satisfaction and the dimensions constituting the citizenship behavior of the tourists. Furthermore, it was concluded that the mediating effects of the advocacy and tolerance dimensions on the relationship between the value co-creation with customers and customer satisfaction were found to be statistically significant and positive.

Co-Creation, Value Co-creation, Customer Citizenship, Satisfaction, Tourism
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Primary Language en
Subjects Hospitality Leisure Sport and Tourism
Journal Section Research Article
Authors

Orcid: 0000-0003-1238-7313
Author: Reşat ARICA (Primary Author)
Institution: ADIYAMAN ÜNİVERSİTESİ
Country: Turkey


Orcid: 0000-0003-3580-2698
Author: Abdulkadir ÇORBACI
Institution: ADIYAMAN ÜNİVERSİTESİ
Country: Turkey


Dates

Application Date : January 21, 2019
Acceptance Date : January 13, 2020
Publication Date : June 10, 2020

Bibtex @research article { ahtr649639, journal = {Advances in Hospitality and Tourism Research (AHTR)}, issn = {2147-9100}, eissn = {2148-7316}, address = {Akdeniz University, Tourism Faculty Dumlupınar Boulevard Post Code: 07058 Campus ANTALYA, TURKEY}, publisher = {Akdeniz University}, year = {2020}, volume = {8}, pages = {125 - 150}, doi = {10.30519/ahtr.649639}, title = {The Mediating Role of the Tourists’ Citizenship Behavior Between the Value Co-Creation and Satisfaction}, key = {cite}, author = {Arıca, Reşat and Çorbacı, Abdulkadir} }
APA Arıca, R , Çorbacı, A . (2020). The Mediating Role of the Tourists’ Citizenship Behavior Between the Value Co-Creation and Satisfaction . Advances in Hospitality and Tourism Research (AHTR) , 8 (1) , 125-150 . DOI: 10.30519/ahtr.649639
MLA Arıca, R , Çorbacı, A . "The Mediating Role of the Tourists’ Citizenship Behavior Between the Value Co-Creation and Satisfaction" . Advances in Hospitality and Tourism Research (AHTR) 8 (2020 ): 125-150 <https://dergipark.org.tr/en/pub/ahtr/issue/54821/649639>
Chicago Arıca, R , Çorbacı, A . "The Mediating Role of the Tourists’ Citizenship Behavior Between the Value Co-Creation and Satisfaction". Advances in Hospitality and Tourism Research (AHTR) 8 (2020 ): 125-150
RIS TY - JOUR T1 - The Mediating Role of the Tourists’ Citizenship Behavior Between the Value Co-Creation and Satisfaction AU - Reşat Arıca , Abdulkadir Çorbacı Y1 - 2020 PY - 2020 N1 - doi: 10.30519/ahtr.649639 DO - 10.30519/ahtr.649639 T2 - Advances in Hospitality and Tourism Research (AHTR) JF - Journal JO - JOR SP - 125 EP - 150 VL - 8 IS - 1 SN - 2147-9100-2148-7316 M3 - doi: 10.30519/ahtr.649639 UR - https://doi.org/10.30519/ahtr.649639 Y2 - 2020 ER -
EndNote %0 Advances in Hospitality and Tourism Research (AHTR) The Mediating Role of the Tourists’ Citizenship Behavior Between the Value Co-Creation and Satisfaction %A Reşat Arıca , Abdulkadir Çorbacı %T The Mediating Role of the Tourists’ Citizenship Behavior Between the Value Co-Creation and Satisfaction %D 2020 %J Advances in Hospitality and Tourism Research (AHTR) %P 2147-9100-2148-7316 %V 8 %N 1 %R doi: 10.30519/ahtr.649639 %U 10.30519/ahtr.649639
ISNAD Arıca, Reşat , Çorbacı, Abdulkadir . "The Mediating Role of the Tourists’ Citizenship Behavior Between the Value Co-Creation and Satisfaction". Advances in Hospitality and Tourism Research (AHTR) 8 / 1 (June 2020): 125-150 . https://doi.org/10.30519/ahtr.649639
AMA Arıca R , Çorbacı A . The Mediating Role of the Tourists’ Citizenship Behavior Between the Value Co-Creation and Satisfaction. Advances in Hospitality and Tourism Research (AHTR). 2020; 8(1): 125-150.
Vancouver Arıca R , Çorbacı A . The Mediating Role of the Tourists’ Citizenship Behavior Between the Value Co-Creation and Satisfaction. Advances in Hospitality and Tourism Research (AHTR). 2020; 8(1): 125-150.