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The Mediating Role of Real-Time Information Between Location-Based User-Generated Content and Tourist Gift Purchase Intention

Year 2021, Volume: 9 Issue: 1, 49 - 77, 01.06.2021
https://doi.org/10.30519/ahtr.799716

Abstract

The global use of Web 2.0 applications has generated enormous volumes of user content. Drawing on cognitive load theory, this study examines unexplored factors that influence gift purchase intention of tourists. The authors identify localization and real-time information for shaping tourists' gift purchase intention, which is facilitated by reduced cognitive overload. Analyzes of the study relies on a sample of 273 foreign tourists in Malaysia. A cross-sectional quantitative study is conducted using partial least square structural equation modeling. Results showed that location-based user-generated content and real-time information significantly affect gift purchase intention of tourists. Moreover, real-time information partially mediates the relationship between location-based user-generated content and gift purchase intention.

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Year 2021, Volume: 9 Issue: 1, 49 - 77, 01.06.2021
https://doi.org/10.30519/ahtr.799716

Abstract

References

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There are 135 citations in total.

Details

Primary Language English
Subjects Tourism (Other)
Journal Section Research Article
Authors

Mustafa Khan 0000-0002-0250-9092

Haseeb Khan This is me 0000-0001-9454-6626

Maya Vachkova This is me 0000-0002-4135-1611

Arsalan Ghourı 0000-0001-5419-8946

Publication Date June 1, 2021
Submission Date September 24, 2020
Published in Issue Year 2021 Volume: 9 Issue: 1

Cite

APA Khan, M., Khan, H., Vachkova, M., Ghourı, A. (2021). The Mediating Role of Real-Time Information Between Location-Based User-Generated Content and Tourist Gift Purchase Intention. Advances in Hospitality and Tourism Research (AHTR), 9(1), 49-77. https://doi.org/10.30519/ahtr.799716


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