Small Hotel Location Selection Problem: The Case of Cappadocia

Year 2021, Volume: 9 Issue: 2, 368 - 389, 01.12.2021

Tekiner Kaya

https://doi.org/10.30519/ahtr.899626

Cited By: 5

Abstract

Identifying an appropriate location is one of the most significant factors in determining the success of a facility. This paper focuses on the selection of the most appropriate small hotel location in inner Cappadocia, based on seven destination-specific criteria. The Pivot Pairwise Relative Criteria Importance Assessment (PIPRECIA) and Additive Ratio Assessment (ARAS) methodology is utilized to obtain the relative criteria weights and the final ranking of six alternative small hotel locations. The results indicate that the most important factors in small hotel location selection in Cappadocia are revenue per available room (REVPAR) potential, investment amount and view of hot air balloon flights. Goreme and Uchisar are identified as the most appropriate locations for small hotel investment in the region.

Keywords

Small hotel location selection, Cappadocia, PIPRECIA, ARAS

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