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Use The Silver Bullet on The Right Beast: A Guide on Usage of PLS-SEM in Tourism and Gastronomy Studies

Year 2022, Volume 10, Issue 2, 327 - 336, 01.06.2022


PLS based Structural Equation Modelling approach widens in social research with its benefits to ease some methodological struggles. As a matter of course, tourism and gastronomy fields gladly accept this advantage since the researchers mainly contain end- users in terms of statistical competence. However, this extensive use may come with some misunderstandings and errors during the conduction of the technique. Therefore, this editorial research note aims to point out common misunderstandings that appear while using PLS-SEM in tourism and gastronomy research, and to guide to prevent them. The literature offered the basis of these misconductions but detected issues have mostly dug out from the unobtrusive statistical editorial experience of the authors.


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Primary Language English
Subjects Hospitality Leisure Sport and Tourism
Journal Section Research Note

Gürkan AYBEK>

Hatice KARAKAŞ> (Primary Author)

Publication Date June 1, 2022
Application Date April 3, 2022
Acceptance Date April 27, 2022
Published in Issue Year 2022, Volume 10, Issue 2


APA Aybek, G. & Karakaş, H. (2022). Use The Silver Bullet on The Right Beast: A Guide on Usage of PLS-SEM in Tourism and Gastronomy Studies . Advances in Hospitality and Tourism Research (AHTR) , 10 (2) , 327-336 . DOI: 10.30519/ahtr.1097884

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