Research Article
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Year 2023, Volume: 11 Issue: 1, 1 - 27, 01.03.2023
https://doi.org/10.30519/ahtr.1032405

Abstract

References

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Film-Induced Effects and Intention to Visit: The Intervening Role of Country Image of South Korea

Year 2023, Volume: 11 Issue: 1, 1 - 27, 01.03.2023
https://doi.org/10.30519/ahtr.1032405

Abstract

In the realm of film tourism, film-induced effects have been identified to be integral factors in the formation of intentions of a viewer to visit a destination. Grounded on the stimulus-organism-response (SOR) model, the present study aims to examine how Korean film-induced effects (visual, vocal, and celebrity) influence viewers’ intention to visit South Korea. Furthermore, it investigates the intervening role of country image on the relationship between film-induced effects and intention to visit South Korea. The respondents were Filipino viewers of Korean movies and dramas, and they were selected using the river sampling technique. Using variance-based (partial least squares) path modelling, the results revealed that film-induced effects significantly and positively influence viewers’ intention to visit South Korea, and visual effect largely contributes to the formation of these intentions. Country image was also found to significantly influence intention to visit, and act as a mediator on the link between film-induced visual effect and intention to visit South Korea. The present study addresses the gap in literature as it showed the indirect role of country image on the relationship between film-induced visual effect and intention to visit South Korea.

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There are 108 citations in total.

Details

Primary Language English
Subjects Tourism (Other)
Journal Section Research Article
Authors

Jae Ann Dela Cruz This is me 0000-0001-5280-3348

Jean Paolo Lacap 0000-0002-4152-9061

Publication Date March 1, 2023
Submission Date December 4, 2021
Published in Issue Year 2023 Volume: 11 Issue: 1

Cite

APA Dela Cruz, J. A., & Lacap, J. P. (2023). Film-Induced Effects and Intention to Visit: The Intervening Role of Country Image of South Korea. Advances in Hospitality and Tourism Research (AHTR), 11(1), 1-27. https://doi.org/10.30519/ahtr.1032405


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