Yüz Yüze İletişimde Yayımcıların Rolü

Year 1993, Volume: 5-6 Issue: 1-2, 139 - 144, 01.12.1993

E. Oktay T. Kumuk

Abstract

More than one way of technology transfer is practiced in extension. Depending on the circumstances extension agent may use one of them or combination of them to reach the farmer more effectively. Face to face communication (FFC) is one of the most important method of extension. Scholar of extension such as Francis and Rawlins-Branan (1986); Ashby, et al (1990) discuss that FFC is the most effective way of technology transfer, although it is highly costly method of extension. Communication techniques is the intrinsic element of FFC and achievement of the communication technique used hinges mainly upon skills of extension agent. In this paper, focus has been done on the FFC, and that extension agent's role has been discussed.

Keywords

İletişim, Yayımcı, Teknoloji transferi

The Role of the Extension Agent in the Face to Face Communication

Abstract

More than one way of technology transfer is practiced in extension. Depending on the circumstances extension agent may use one of them or combination of them to reach the farmer more effectively. Face to face communication (FFC) is one of the most important method of extension. Scholar of extension such as Francis and Rawlins-Branan (1986); Ashby, et al (1990) discuss that FFC is the most effective way of technology transfer, although it is highly costly method of extension. Communication techniques is the intrinsic element of FFC and achievement of the communication technique used hinges mainly upon skills of extension agent. In this paper, focus has been done on the FFC, and that extension agent's role has been discussed.

Keywords

Communication, Extension Agent, technology transfer

References

• Anon., 1990. ’Farmers group and workshops’ in Farmer first Chambers et al (ed). Intermedlate Technology Publicat1ons. UK.
• Ashby, J., Quiros,C. and Rivers,Y., 1990. ’Experience with group techniques in Colombia’ in Farmer first. Chambers et al (ed). Intermedlate Technology Publications. UK.
• Ballanyne, A.O., 1986. Extension work in the small farm sector. Agric. Admin. & Extension 24 (1987) 141-147.
• Benor, D. and Harrison, J.O., 1977. Agricultural extension: the training and visit system. Washington, WB.
• Coombs, P.H. and Ahmed, M., 1974. Attacking rural poverty. World Bank. John Hopkins University Press.
• Francis, P. and Rawlins-Branan, M.J., 1987. The extension system and small-scale farmers; a case study from Northern Zambia. Agric. Admin. & Extension 26 : 185-196.
• Maunder, A.H., 1972. Agricultural extension: a reference manual. Rome. FAO.
• Mcquail,D. and Windahl.S., 1984. Communication models. Longman. London.
• Roling,N., 1988. Extension science. Cambridge University Press. UK.
• Sacile, A.H., 1965. Extension in rural communities. Oxford University Press.
• Van Den Ban, A.W. and Hawkins, H.S., 1987. Agricultural extension. Longman scientific & Technical. UK.