This effort is to solve the media allocation model using metaheuristic genetic algorithm. The NP-complete model which is an integer nonlinear programming is originated from the weapon-target assignment problem of military operations research. We solve the hypothetical example is previously given and solved by MS Excel’s Solver using genetic algorithm in this paper. We obtain better solutions than found in the previous published study.
Çalışmanın amacı medya planlama problemini genetik algoritma metasezgiseli ile çözmektir. Problem askeri yöneylem araştırması alanındaki silah-hedef atama probleminden modifiye edilerek, NP-complete model olan tamsayılı doğrusal olmayan programlama problemi olarak modellenmiştir. Çalışmada, daha önce MS Excel Çözücü ile çözülen bir hipotetik problem genetik algoritma kullanılarak çözülmüştür. Daha önce raporlanan sonuçtan daha iyi bir sonuç bulunmuştur.
Primary Language | English |
---|---|
Journal Section | Articles |
Authors | |
Publication Date | June 29, 2015 |
Submission Date | June 29, 2015 |
Published in Issue | Year 2015 Volume 3, Issue 1, 2015 |
Alphanumeric Journal is hosted on DergiPark, a web based online submission and peer review system powered by TUBİTAK ULAKBIM.