ÜRÜN KALİTESİNİ ALGILAMADA FİYAT ve MARKA ETKİSİNİN İKİ ETMENLİ DENEY TASARIMIYLA İNCELENMESİ

Year 1993, Volume: 11 Issue: 1, 197 - 202, 30.06.1993

Embiya Ağaoğlu

Abstract

Bu araştırmada, alıcıların bir ürünü satın alırken, söz konusu ürünün kalitesini algılamalarında fiyatının veya markasının veya her ikisinin birlikte ne düzeyde etkili olduğu uygulamalı bir
biçimde incelenmiştir.

Keywords

Deney Tasarımı

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