MARKA BAĞLILIĞI VE MARKA BAĞLILIĞINA ETKİ EDEN FAKTÖRLER

Year 1997, Volume: 13 Issue: 1, 109 - 120, 01.12.1997

Nuri Çalık

Abstract

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Keywords

Markalı ürünler, Pazarlama, Marka seçimi, Tüketici davranışı

References

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