Research Article
Year 1994,
Volume: 12 Issue: 1, 65 - 71, 01.12.1994
Abstract
-
Keywords
References
- Dess G.G., Strategic Management, McGraw-Hill, 1993.
- Kinnear, Taylor, Marketing Research, McGraw-Hill, 1987.
- Kronke, D., Hatch R., Business Iuformation Systems, McGraw-Hill, 1993.
- Kotler, Philip, Marketing Management, Prentice Hall Inc., 1967.
- Lazo, Hector, Marketing, Alexander Hamilton Inst., N.Y. Med. Dus. SerHe-Grolier, 1976.
- Management Of New Products, 4th Ed., Booz, Allen and Hamilton Inc., N.Y., 1969.
- Moore W.L., Pessimier E.A., Product Planning and Management, McGraw-Hill, 1993.
- O'Meara, Jr., John T., Selecting Profitable Products, Harvard Business Rıeview, Jan - Feb. 1961.
- Stanton W.J., Fundamentals of Marketing, McGraw-Hill 1967.
Year 1994,
Volume: 12 Issue: 1, 65 - 71, 01.12.1994
Abstract
References
- Dess G.G., Strategic Management, McGraw-Hill, 1993.
- Kinnear, Taylor, Marketing Research, McGraw-Hill, 1987.
- Kronke, D., Hatch R., Business Iuformation Systems, McGraw-Hill, 1993.
- Kotler, Philip, Marketing Management, Prentice Hall Inc., 1967.
- Lazo, Hector, Marketing, Alexander Hamilton Inst., N.Y. Med. Dus. SerHe-Grolier, 1976.
- Management Of New Products, 4th Ed., Booz, Allen and Hamilton Inc., N.Y., 1969.
- Moore W.L., Pessimier E.A., Product Planning and Management, McGraw-Hill, 1993.
- O'Meara, Jr., John T., Selecting Profitable Products, Harvard Business Rıeview, Jan - Feb. 1961.
- Stanton W.J., Fundamentals of Marketing, McGraw-Hill 1967.
There are 9 citations in total.
Details
| Primary Language | Turkish |
|---|---|
| Subjects | Business Administration |
| Journal Section | Araştırma Makalesi |
| Authors | |
| Publication Date | December 1, 1994 |
| Submission Date | January 31, 1994 |
| Published in Issue | Year 1994 Volume: 12 Issue: 1 |
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