Research Article
Year 1988,
Volume: 6 Issue: 1, 261 - 280, 30.06.1988
Abstract
-
Keywords
References
- CEMALCILAR, ilhan : Pazarlama-Kavramlar. Kararlar, İstanbul: Beta Basım Yayım Dağıtım A.Ş., 1988.
- CURRY, David J. : «Measuring Price and Quality Competition», Journal of Marketing, C. XLIX, S. 2, Nisan 1985, ss. 106-117.
- GARDNER, David M. : «Is There a Generalized Price-Ouality Relationship? », Journal of Marketing Research, C. VIII, S.2, Mayıs 1971, ss. 241-243
- GERSTNER, Eitan : «Do Higher Prices Signal Higher Ouality?» Journal of Marketing Research, C. XXII, S.2, Mayıs 1985, ss. 209-215.
- KRISHNAMURTHI, LakshmanjRAJ, S. P. : «The Efeeet of Advertising on Consumer Price Sensitivity»,Journal of Marketing Research, C. XXII, S. 2, Mayıs 1985, ss. 119-129
- LAMBERT, Zarrel V. : «Price and Choice Behavior», Journal of Marketing Research, C. IX, S. 1, Şubat 1972, ss. 35-40
- LAMBERT, Zarrel V. : «Product Perception: An Important Variable in Price Strategy», Journal of Marketing, C. XXXIV, S. 4, Ekim 1970, ss. 68-76
- McCONNELL, Douglas J. : «The Price-Ouality Relationship in an Experimental Setting», Journal of Marketing Research, C.V, S.3, Ağustos 1968, ss. 300-303
- MONROE, Kent B. : «Buyers Subjective Perceptiorıs of Price», Journal of Marketing Research, C.X, S.l, Şubat 1973, ss. 70-80
- OLSHAVSKY, Richard W.jMILLER, John A. : «Consumer Expectations, Product Performance, and Perceived Product Ouality», Journal of Marketing Research, C. IX, S.l, Şubat 1972, ss. 19-21
- PETERSON, Robert A. : «The Price-Perceived Quality Relationship: Experimental Evidence», Journal of Marketing Research, C. VII, S. 4, Kasım 1970, ss. 525·-528
- RIESZ, Peter C. : «A Major Price-Perceived Quality Study Reexamined », Journal of Marketing Research, C. XVII, S.2, Mayıs 1980, ss. 259-262
- STAFFORD, James E.jENTS, Ben M. : «The, Price-Ouality Relationship: An Extensiorı», Journal of Marketing Research, C. VI, S.4, Kasım 1969, ss. 456-458
- WHEATLEY, John J.jCHIU, John S. Y. : «The Effects of Price, Store Image and Product and Respondent Characteristics on Perceptions of Ouality»; Journal of Marketing Research, C. XLV, S.2, Mayıs 1977, s. 181-186
Year 1988,
Volume: 6 Issue: 1, 261 - 280, 30.06.1988
Abstract
References
- CEMALCILAR, ilhan : Pazarlama-Kavramlar. Kararlar, İstanbul: Beta Basım Yayım Dağıtım A.Ş., 1988.
- CURRY, David J. : «Measuring Price and Quality Competition», Journal of Marketing, C. XLIX, S. 2, Nisan 1985, ss. 106-117.
- GARDNER, David M. : «Is There a Generalized Price-Ouality Relationship? », Journal of Marketing Research, C. VIII, S.2, Mayıs 1971, ss. 241-243
- GERSTNER, Eitan : «Do Higher Prices Signal Higher Ouality?» Journal of Marketing Research, C. XXII, S.2, Mayıs 1985, ss. 209-215.
- KRISHNAMURTHI, LakshmanjRAJ, S. P. : «The Efeeet of Advertising on Consumer Price Sensitivity»,Journal of Marketing Research, C. XXII, S. 2, Mayıs 1985, ss. 119-129
- LAMBERT, Zarrel V. : «Price and Choice Behavior», Journal of Marketing Research, C. IX, S. 1, Şubat 1972, ss. 35-40
- LAMBERT, Zarrel V. : «Product Perception: An Important Variable in Price Strategy», Journal of Marketing, C. XXXIV, S. 4, Ekim 1970, ss. 68-76
- McCONNELL, Douglas J. : «The Price-Ouality Relationship in an Experimental Setting», Journal of Marketing Research, C.V, S.3, Ağustos 1968, ss. 300-303
- MONROE, Kent B. : «Buyers Subjective Perceptiorıs of Price», Journal of Marketing Research, C.X, S.l, Şubat 1973, ss. 70-80
- OLSHAVSKY, Richard W.jMILLER, John A. : «Consumer Expectations, Product Performance, and Perceived Product Ouality», Journal of Marketing Research, C. IX, S.l, Şubat 1972, ss. 19-21
- PETERSON, Robert A. : «The Price-Perceived Quality Relationship: Experimental Evidence», Journal of Marketing Research, C. VII, S. 4, Kasım 1970, ss. 525·-528
- RIESZ, Peter C. : «A Major Price-Perceived Quality Study Reexamined », Journal of Marketing Research, C. XVII, S.2, Mayıs 1980, ss. 259-262
- STAFFORD, James E.jENTS, Ben M. : «The, Price-Ouality Relationship: An Extensiorı», Journal of Marketing Research, C. VI, S.4, Kasım 1969, ss. 456-458
- WHEATLEY, John J.jCHIU, John S. Y. : «The Effects of Price, Store Image and Product and Respondent Characteristics on Perceptions of Ouality»; Journal of Marketing Research, C. XLV, S.2, Mayıs 1977, s. 181-186
There are 14 citations in total.
Details
| Primary Language | Turkish |
|---|---|
| Subjects | Business Administration |
| Journal Section | Araştırma Makalesileri |
| Authors | |
| Publication Date | June 30, 1988 |
| Submission Date | February 1, 1988 |
| Published in Issue | Year 1988 Volume: 6 Issue: 1 |
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