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SOSYAL MEDYA KULLANIMI VE KENDİNİ TANITMANIN SEYAHAT FOTOĞRAFI PAYLAŞMAYA ETKİSİ

Year 2022, Volume: 5 Issue: 1, 92 - 104, 26.06.2022
https://doi.org/10.54186/arhuss.1129367

Abstract

Turizm, insanların birbirleriyle iletişim kurmalarını sağlayan sosyal bir faaliyettir. Teknolojinin ve iletişim araçlarının gelişmesiyle iletişim kurma şekli de değişmiştir. Özellikle akıllı teknolojilerin ortaya çıkması sosyal medya platformlarının gelişmesine ve insanların turizm faaliyetlerini anlık paylaşmalarına olanak sağlamıştır. Bu kapsamda çalışmanın amacı, sosyal medya kullanımı ve kendini tanıtmanın seyahat fotoğrafı paylaşmaya etkisini incelemektir. Çalışma kapsamında 339 kişiden çevrim içi anket tekniği ile veriler elde edilmiştir. Verilerin analizinde yapısal eşitlik modellemesi kapsamında doğrulayıcı faktör analizi ve yol analizi yapılmıştır. Analizler sonucunda sosyal medya kullanımının kendini tanıtma ve seyahat fotoğrafı paylaşma; kendini tanıtmanın da seyahat fotoğrafı tanıtma üzerinde pozitif bir etkisi olduğu tespit edilmiştir. Elde edilen sonuçlar doğrultusunda turizm sektörü için eyleme geçirilebilir stratejiler geliştirmek için çeşitli önerilerde bulunulmuştur.

References

  • Baran, H. (2019). Sanal gerçeklik donanimlari ve yazilimlarinin dijital sanat ve sosyal medya üzerindeki etkileri. Uluslararası Sosyal Araştırmalar Dergisi, 12 (67), 426-434.
  • Baran, H. (2020). Görselleştirmenin tarihi ve dijital uzamın tuvalleri. Uluslararası Sosyal Araştırmalar Dergisi, 13(74), 226-239.
  • Baran, Z., & Baran, H. (2021a). Yeni nesil gerçeklik teknolojileri ve fütüristik turizm yaklaşımları, (Ed.) Tellioğlu, S.: Turizm sektöründe güncel sorunlar ve yeni trendler, 287-321. Ankara: Asos.
  • Baran, Z., & Baran, H. (2021b). Dijital teknolojiler bağlamında turistik gezilerin yeni gerçekliği: Sanal uzam, Sivas İnterdisipliner Turizm Araştırmaları Dergisi, 4 (2), 175-188
  • Baran, Z., & Baran, H. (2022). The future of digital tourism alternatives in virtual reality. In Handbook of Research on Digital Communications, Internet of Things, and the Future of Cultural Tourism (58-84). IGI Global
  • Germann Molz, J. & Paris, C. (2013) Social Affordances of Flashpacking: Exploring the Mobility Nexus of Travel and Communication. Mobilities
  • Goffman, E. (2021). The presentation of self in everyday life. Anchor.
  • Hancock, J. T., & Toma, C. L. (2009). Putting your best face forward: The accuracy of online dating photographs. Journal of Communication, 59(2), 367-386.
  • Karaca, Ş. (2021). Sosyal Medya Kullanım Motivasyonlarının Kişilik Özellikleri ve Yaşam Doyumu Açısından İncelenmesi. Yönetim ve Ekonomi Dergisi, 28(1), 205-226.
  • Kim, J., & Fesenmaier, D. R. (2017). Sharing tourism experiences: The posttrip experience. Journal of travel research, 56(1), 28-40.
  • Kim, J., & Lee, J. E. R. (2011). The Facebook paths to happiness: Effects of the number of Facebook friends and self-presentation on subjective well-being. CyberPsychology, behavior, and social networking, 14(6), 359-364.
  • Kim, J., & Tussyadiah, I. P. (2013). Social networking and social support in tourism experience: The moderating role of online self-presentation strategies. Journal of Travel & Tourism Marketing, 30(1-2), 78-92.
  • Larsen, J. (2008). Practices and flows of digital photography: An ethnographic framework. Mobilities 3(1), 141-160
  • Leary, M. R., & Kowalski, R. M. (1990). Impression management: A literature review and two-component model. Psychological bulletin, 107(1), 34.
  • Lo, I. S., & McKercher, B. (2015). Ideal image in process: Online tourist photography and impression management. Annals of Tourism Research, 52, 104-116.
  • Lund, N. F., Scarles, C., & Cohen, S. A. (2020). The brand value continuum: Countering co-destruction of destination branding in social media through storytelling. Journal of Travel Research, 59(8), 1506-1521.
  • Lyu, S. O. (2016). Travel selfies on social media as objectified self-presentation. Tourism Management, 54, 185-195.
  • MacCallum, R. C., & Tucker, L. R. (1991). Representing sources of error in the common-factor model: Implications for theory and practice. Psychological Bulletin, 109(3), 502.
  • McQuitty, S. (2004). Statistical power and structural equation models in business research. Journal of Business Research, 57(2), 175-183
  • Mulvey, M. S., Lever, M. W., & Elliot, S. (2020). A cross-national comparison of intragenerational variability in social media sharing. Journal of Travel Research, 59(7), 1204-1220.
  • OUP (Oxford University Press). (2015). Oxford dictionaries. Retrieved May 1, 2015 from: http://www.oxforddictionaries.com/definition/english/selfie.
  • Polat, G., & Ozturk, İ. (2021). Current supporting practices in health tourism. Tourism Studies and Social Sciences, 375-391.
  • Rui, J., & Stefanone, M. A. (2013). Strategic self-presentation online: A cross-cultural study. Computers in human behavior, 29(1), 110-118.
  • Stylianou-Lambert, T. (2019). Tourists with Cameras: Reproducing or Producing?.
  • Taylor, D., & Strutton, D. (2016). Does Facebook usage lead to conspicuous consumption? The role of envy, narcissism and self-promotion. Journal of Research in Interactive Marketing, 10(3) , 231-248.
  • Tooke, W., & Camire, L. (1991). Patterns of deception in intersexual and intrasexual mating strategies. Ethology and Sociobiology, 12(5), 345-364.
  • Wang, D., Park, S., & Fesenmaier, D. (2012). The role of smartphones in mediating the touristic experience. Journal of Travel Research, 51(4), 371-387
  • Wong, J. W. C., Lai, I. K. W., & Tao, Z. (2020). Sharing memorable tourism experiences on mobile social media and how it influences further travel decisions. Current Issues in Tourism, 23(14), 1773-1787
  • Xiang, Z., & Gretzel, U. (2010). Role of social media in online travel information search. Tourism management, 31(2), 179-188.
  • Yu, X., Anaya, G. J., Miao, L., Lehto, X., & Wong, I. A. (2018). The impact of smartphones on the family vacation experience. Journal of Travel Research, 57(5), 579-596.

THE EFFECT OF SOCIAL MEDIA USE AND SELF-PROMOTION ON TRAVEL PHOTO SHARING

Year 2022, Volume: 5 Issue: 1, 92 - 104, 26.06.2022
https://doi.org/10.54186/arhuss.1129367

Abstract

Tourism is a social activity that enables people to communicate with each other. With the development of technology and communication tools, the way of communicating has also changed. Especially the emergence of smart technologies has allowed the development of social media platforms and people to share their touristic activities instantly. In this context, the aim of the study is to examine the effect of social media use and selfpromotion on sharing travel photos. Within the scope of the study, data were obtained from 339 people by online survey technique. Confirmatory factor analysis and path analysis were used through the AMOS program in the analysis of the data. As a result of the analysis, selfpromotion of social media usage and according to the research results it has been determined that social media usage has a positive effect on selfpromotion and travel photo sharing and selfpromotion has a positive effect on travel photography promotion. In line with the results obtained, various suggestions have been made to develop actionable strategies for the tourism industry.

References

  • Baran, H. (2019). Sanal gerçeklik donanimlari ve yazilimlarinin dijital sanat ve sosyal medya üzerindeki etkileri. Uluslararası Sosyal Araştırmalar Dergisi, 12 (67), 426-434.
  • Baran, H. (2020). Görselleştirmenin tarihi ve dijital uzamın tuvalleri. Uluslararası Sosyal Araştırmalar Dergisi, 13(74), 226-239.
  • Baran, Z., & Baran, H. (2021a). Yeni nesil gerçeklik teknolojileri ve fütüristik turizm yaklaşımları, (Ed.) Tellioğlu, S.: Turizm sektöründe güncel sorunlar ve yeni trendler, 287-321. Ankara: Asos.
  • Baran, Z., & Baran, H. (2021b). Dijital teknolojiler bağlamında turistik gezilerin yeni gerçekliği: Sanal uzam, Sivas İnterdisipliner Turizm Araştırmaları Dergisi, 4 (2), 175-188
  • Baran, Z., & Baran, H. (2022). The future of digital tourism alternatives in virtual reality. In Handbook of Research on Digital Communications, Internet of Things, and the Future of Cultural Tourism (58-84). IGI Global
  • Germann Molz, J. & Paris, C. (2013) Social Affordances of Flashpacking: Exploring the Mobility Nexus of Travel and Communication. Mobilities
  • Goffman, E. (2021). The presentation of self in everyday life. Anchor.
  • Hancock, J. T., & Toma, C. L. (2009). Putting your best face forward: The accuracy of online dating photographs. Journal of Communication, 59(2), 367-386.
  • Karaca, Ş. (2021). Sosyal Medya Kullanım Motivasyonlarının Kişilik Özellikleri ve Yaşam Doyumu Açısından İncelenmesi. Yönetim ve Ekonomi Dergisi, 28(1), 205-226.
  • Kim, J., & Fesenmaier, D. R. (2017). Sharing tourism experiences: The posttrip experience. Journal of travel research, 56(1), 28-40.
  • Kim, J., & Lee, J. E. R. (2011). The Facebook paths to happiness: Effects of the number of Facebook friends and self-presentation on subjective well-being. CyberPsychology, behavior, and social networking, 14(6), 359-364.
  • Kim, J., & Tussyadiah, I. P. (2013). Social networking and social support in tourism experience: The moderating role of online self-presentation strategies. Journal of Travel & Tourism Marketing, 30(1-2), 78-92.
  • Larsen, J. (2008). Practices and flows of digital photography: An ethnographic framework. Mobilities 3(1), 141-160
  • Leary, M. R., & Kowalski, R. M. (1990). Impression management: A literature review and two-component model. Psychological bulletin, 107(1), 34.
  • Lo, I. S., & McKercher, B. (2015). Ideal image in process: Online tourist photography and impression management. Annals of Tourism Research, 52, 104-116.
  • Lund, N. F., Scarles, C., & Cohen, S. A. (2020). The brand value continuum: Countering co-destruction of destination branding in social media through storytelling. Journal of Travel Research, 59(8), 1506-1521.
  • Lyu, S. O. (2016). Travel selfies on social media as objectified self-presentation. Tourism Management, 54, 185-195.
  • MacCallum, R. C., & Tucker, L. R. (1991). Representing sources of error in the common-factor model: Implications for theory and practice. Psychological Bulletin, 109(3), 502.
  • McQuitty, S. (2004). Statistical power and structural equation models in business research. Journal of Business Research, 57(2), 175-183
  • Mulvey, M. S., Lever, M. W., & Elliot, S. (2020). A cross-national comparison of intragenerational variability in social media sharing. Journal of Travel Research, 59(7), 1204-1220.
  • OUP (Oxford University Press). (2015). Oxford dictionaries. Retrieved May 1, 2015 from: http://www.oxforddictionaries.com/definition/english/selfie.
  • Polat, G., & Ozturk, İ. (2021). Current supporting practices in health tourism. Tourism Studies and Social Sciences, 375-391.
  • Rui, J., & Stefanone, M. A. (2013). Strategic self-presentation online: A cross-cultural study. Computers in human behavior, 29(1), 110-118.
  • Stylianou-Lambert, T. (2019). Tourists with Cameras: Reproducing or Producing?.
  • Taylor, D., & Strutton, D. (2016). Does Facebook usage lead to conspicuous consumption? The role of envy, narcissism and self-promotion. Journal of Research in Interactive Marketing, 10(3) , 231-248.
  • Tooke, W., & Camire, L. (1991). Patterns of deception in intersexual and intrasexual mating strategies. Ethology and Sociobiology, 12(5), 345-364.
  • Wang, D., Park, S., & Fesenmaier, D. (2012). The role of smartphones in mediating the touristic experience. Journal of Travel Research, 51(4), 371-387
  • Wong, J. W. C., Lai, I. K. W., & Tao, Z. (2020). Sharing memorable tourism experiences on mobile social media and how it influences further travel decisions. Current Issues in Tourism, 23(14), 1773-1787
  • Xiang, Z., & Gretzel, U. (2010). Role of social media in online travel information search. Tourism management, 31(2), 179-188.
  • Yu, X., Anaya, G. J., Miao, L., Lehto, X., & Wong, I. A. (2018). The impact of smartphones on the family vacation experience. Journal of Travel Research, 57(5), 579-596.
There are 30 citations in total.

Details

Primary Language English
Journal Section Research Article
Authors

Şükran Karaca 0000-0002-0268-1810

Murat Kemerci 0000-0002-6592-6379

Züleyhan Baran 0000-0003-4804-5622

Publication Date June 26, 2022
Published in Issue Year 2022 Volume: 5 Issue: 1

Cite

APA Karaca, Ş., Kemerci, M., & Baran, Z. (2022). THE EFFECT OF SOCIAL MEDIA USE AND SELF-PROMOTION ON TRAVEL PHOTO SHARING. Academic Review of Humanities and Social Sciences, 5(1), 92-104. https://doi.org/10.54186/arhuss.1129367

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