A Recurring Theme: ‘Photographic Design’ at The Beginning of The Second Decade of Twenty-First Century

Year 2020, Volume: 26 Issue: 45, 662 - 673, 22.10.2020

Cagri Baris Kasap

https://doi.org/10.32547/ataunigsed.776670

Abstract

Walter Benjamin’s essay on artworks in the age of their reproducibility is one of the most cited essays in humanities study. In this study, it will be claimed that Benjamin’s claim for the rotting of aura in the twentieth century can be salvaged through another pioneer Laszlo Moholy-Nagy’s early photographic assemblage works, and a conceptual framework named ‘photographic design’ will be depicted. With this claim in mind, this essay also relates the twentieth century’s artworks’ loss of aura with the current status of neoliberal politics and its relationship with design and thus engages with current post-industrial theorists’ works as well.

Keywords

Walter Benjamin, Laszlo Moholy-Nagy, Paul Virilio, Neoliberalism, Political design, Photographic design

Yinelenen Bir Tema: Yirmibirinci Yüzyılın İkinci On Yılının Başında "Fotoğrafik Tasarım"

Abstract

Walter Benjamin’in yeniden üretilebilirlik çağındaki sanat eserleri üzerine yazdığı makale, beşeri bilimler çalışmalarında en çok alıntı yapılan denemelerden birisidir. Bu makale de, Benjamin’in yirminci yüzyılda aura’nın çürümesi yolunda ileri sürdüğü iddia, başka bir öncü olan Laszlo Moholy-Nagy’nin erken dönem fotografik montaj çalışmaları aracılığıyla kurtarılabileceği iddia edilecek ve ‘fotografik tasarım’ adlı kavramsal bir çerçeve tasvir edilecektir. Bu iddia akılda tutularak, bu makale aynı zamanda yirminci yüzyıl sanat eserlerindeki aura kaybını neoliberal politikanın mevcut durumu ve tasarımla olan ilişkisiyle ilişkilendirmekte ve böylece güncel post-endüstriyel teorisyenlerin çalışmalarıyla da bağlantı kurmaktadır.

Keywords

Walter Benjamin, Laszlo moholy-Nagy, Paul Virilio, Neoliberalizm, Politik Tasarım, Fotoğrafik Tasarım

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