Advancing Sentiment Analysis during the Era of Data-Driven Exploration via the Implementation of Machine Learning Principles

Year 2024, Volume: 12 Issue: 1, 1 - 9, 01.03.2024

Ali A. H. Karah Bash , Ergun Ercelebi

https://doi.org/10.17694/bajece.1340321

Abstract

Information technology has seamlessly woven into the fabric of our daily existence, making it nearly inconceivable to envision life without the influence of social media platforms. Communication networks, encompassing mediums like television and radio broadcasts, have transcended their role as mere sources of entertainment, evolving into contemporary vehicles for disseminating significant information, viewpoints, and concepts among users. Certain subsets of this data hold pivotal importance, serving as valuable reservoirs for analysis and subsequent extraction of crucial insights, destined to inform future decision-making processes. Within the scope of this undertaking, we delve into the intricacies of sentiment analysis, leveraging the power of machine learning to prognosticate and dissect data derived from external origins. A prime focal point of this endeavor revolves around the implementation of the Naive Bayes technique, a supervised approach that imparts knowledge to the system, enabling it to forecast the emotional undercurrents of forthcoming input data. Empirical findings stemming from this venture substantiate the prowess of the Naive Bayes method, positioning it as a formidable and highly efficient tool in the arsenal of sentiment analysis methodologies. Its remarkable accuracy in discerning the positive and negative polarity of data reinforces its merit. Furthermore, this approach expedites the generation of high-caliber results within an abbreviated timeframe, setting it apart from alternative techniques and processes inherent in the realm of machine learning.

Keywords

Sentiment Analysis, Favorable Polarity, Unfavorable Polarity, Naive Bayes Technique, Machine Learning, Guided Training.

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