SOSYAL MEDYA VE İNTERNET KULLANIMININ FİNANSAL SİSTEM İÇİNDEKİ YERİ ÜZERİNE BİR LİTERATÜR ARAŞTIRMASI

Öz

Sosyal medya kullanımıyla finans ilişkisi oldukça yeni bir araştırma alanıdır. Bu çalışmanın amacı, internet ve son yıllarda kullanımının çok yaygınlaştığı sosyal medya platformlarının firmalar, yatırımcılar ve finansal araçlar üzerinde etkisine ışık tutmaktır. Bu amaçla, genel olarak sosyal medya kavramından bahsedilmiş daha sonra dünyada internet ve sosyal medya ile finans ilişkisini ele alan çalışmalar çeşitli gruplara ayrılarak açıklanmış son olarak bu çalışmalardan yola çıkılarak genel bir değerlendirme yapılmış ve firmalara tavsiyeler verilmiştir.

Anahtar Kelimeler

• FİNANS
• SOSYAL MEDYA
• GELENEKSEL MEDYA

A LITERATURE RESARCH ON USING SOCIAL MEDIA AND INTERNET IN FINANCIAL SYSTEM

Abstract

Relationship between social media and finance is a quite new research area. Aim of the study is to light the effect of internet and social media that become popular recent years on firms, investors and financial instruments. According to literatüre review, messages, likes and comments on various social media platforms have an impact on financial instruments, stock market indices and investors. The fact that messagessent by news sites, analysts, investment bankers and portfolio managers are now followed by various websites and their frequency and trends are measured reveals the importance of these platforms for investors and companies and demonstrates the importance of these platforms in a broader context in social media channels facilitating information Access and containing a large amount of data. In this context, social media concept is mentioned than studies that discuss relationship between social media and finance are explained by categorising and finally based on these studies a general evaluation is carried out and given advices to companies.

Keywords

• Finance
• Social Media
• Traditional Media

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