Idea Evaluation in Innovation Management for the New Normal in Banking: A Case Study in Vakıfbank - Bankacılıkta Yeni Normal için İnovasyon Yönetimi Kapsamında Fikir Değerlendirmesi : Vakıfbank’ta Bir Örnek Olay

Yıl 2021, Cilt: 15 Sayı: 1, 1 - 26, 10.08.2021

Şenay Demirel Süha Erdem Yabaş Çağlar Üçler Sait Şener Metin Recep Zafer

https://doi.org/10.46520/bddkdergisi.986618

Öz

Idea Evaluation in Innovation Management for the New Normal in Banking: A Case Study in Vakıfbank

Öz

Banking environment, traditional with an established physically collocated work culture, has been disrupted by the COVID-19 pandemic. It triggered the evolution of innovation management processes to handle the issues related to spatial spread, fuzziness and collective information development during idea evaluation. In this paper, Vakıfbank Innovation Management System (V-IMS) was exemplified utilizing ICT for virtual collaboration, MCDM (Multi Criteria Decision Making) methods within stage-gates, transforming knowledge and exploiting collaboration at the fuzzy front end. There, physically collocated work culture was transformed into delocated collaboration with an agile approach utilizing lean information flow, which emphasizes the people exchanging tacit into explicit knowledge on the move rather than long documentations. Moreover, the culture of innovation has been fostered, innovation management metrics were improved significantly and both the number of sessions and ideas presented in the sessions were found to be increased. It was observed that the satisfaction level and innovation commitment of the employees were
increased with the new system as well.

Anahtar Kelimeler

Banking, Innovation management, Ideation

Kaynakça

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