The Effect of Reverse Logistics on Re-Purchasing Intention in Electronic Commerce and the Mediating Role of the Perceived Risk Variable: A Research in the Apparel Sector

Mehmet Karadağ; Yasin Gültekin

doi:10.38057/bifd.1351901

EN TR

The Effect of Reverse Logistics on Re-Purchasing Intention in Electronic Commerce and the Mediating Role of the Perceived Risk Variable: A Research in the Apparel Sector

Abstract

The increase in the use of information and communication technologies and the internet has led to an increase in the use of electronic commerce by consumers. The purpose of this article is to reveal how the service provided by the companies and the risk perceived by the consumers in the return process of the ready-to-wear products purchased by the consumers using electronic commerce affect the consumers at the point of repurchase. In this direction, 363 questionnaire forms were collected from consumers online and the collected data were analyzed with SPSS 26 and AMOS 24 package programs. First, reliability and explanatory factor analysis (EFA) were tested with SPSS program, then confirmatory factor analysis (CFA) and hypothesis tests were performed with AMOS program in accordance with the structural equation model. According to the analysis results of the hypothesis test, 5 of the 10 hypotheses were supported and the remaining 5 hypotheses were not supported. As a result, it has been determined that service procurement, one of the subcomponents of reverse logistics, and the mediating variable perceived risk have an effect on repurchase intention. It is also concluded that perceived risk has a mediating role between service purchase and repurchase intention.

Keywords

Electronic Commerce , Reverse Logistics , Perceived Risk , Structural Equation Modeling

Elektronik Ticarette Tersine Lojistik Faaliyetlerinin Yeniden Satın Alma Niyetine Etkisi ve Algılanan Risk Değişkeninin Aracılık Rolü: Hazır Giyim Sektöründe Bir Araştırma

Öz

Bilgi ve iletişim teknolojilerinin ve internet kullanımın artması tüketicilerin elektronik ticareti kullanma oranlarının da artmasına neden olmuştur. Bu makalenin amacı tüketicilerin elektronik ticareti kullanarak satın aldıkları hazır giyim ürünlerine yönelik gerçekleştirdikleri iade işlemlerinde firmalar tarafından sağlanan hizmetin ve bu süreçte algıladıkları riskin tüketicileri yeniden satın alma noktasında nasıl etkilediğini ortaya çıkarmaktır. Bu doğrultuda tüketicilerden çevrimiçi olarak 363 adet anket formu toplanmış ve toplanan veriler SPSS 26 ve AMOS 24 paket programları ile analizleri gerçekleştirilmiştir. İlk olarak SPSS programı ile güvenilirlik ve açıklayıcı faktör analizi (AFA) test edilmiş daha sonra yapısal eşitlik modeline uygun olarak AMOS programı ile doğrulayıcı faktör analizi (DFA) ve hipotez testleri gerçekleştirilmiştir. Hipotez testinin analiz sonuçlarına göre toplam 10 hipotezin 5 tanesi desteklenmiş geriye kalan 5 tane hipotezin ise desteklenmediği ortaya çıkmıştır. Sonuç olarak tersine lojistik alt bileşenlerinden hizmet alımının ve aracı değişken algılanan riskin yeniden satın alma niyetine etkisinin olduğu tespit edilmiştir. Ayrıca algılanan riskin, hizmet alımı ve yeniden satın alma niyeti arasında aracılık rolü olduğu sonucuna varılmıştır.

Anahtar Kelimeler

Elektronik Ticaret , Tersine Lojistik , Algılanan Risk , Yapısal Eşitlik Modeli

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Details

Primary Language

English

Subjects

Digital Marketing

Journal Section

Research Article

Authors

Mehmet Karadağ ^*
0000-0003-3776-3848
Türkiye

Yasin Gültekin
0000-0002-0161-8748
Türkiye

Early Pub Date

October 28, 2023

Publication Date

October 28, 2023

Submission Date

August 29, 2023

Acceptance Date

September 29, 2023

Published in Issue

Year 2023 Volume: 6 Number: 2

DOI

https://doi.org/10.38057/bifd.1351901

IZ

https://izlik.org/JA32SA85JK

APA

Karadağ, M., & Gültekin, Y. (2023). The Effect of Reverse Logistics on Re-Purchasing Intention in Electronic Commerce and the Mediating Role of the Perceived Risk Variable: A Research in the Apparel Sector. Bucak İşletme Fakültesi Dergisi, 6(2), 244-276. https://doi.org/10.38057/bifd.1351901

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This work is licensed under a Creative Commons Attribution 4.0 International License.

The Effect of Reverse Logistics on Re-Purchasing Intention in Electronic Commerce and the Mediating Role of the Perceived Risk Variable: A Research in the Apparel Sector

Abstract

Keywords

Elektronik Ticarette Tersine Lojistik Faaliyetlerinin Yeniden Satın Alma Niyetine Etkisi ve Algılanan Risk Değişkeninin Aracılık Rolü: Hazır Giyim Sektöründe Bir Araştırma

Öz

Anahtar Kelimeler

References

Details

Primary Language

Subjects

Journal Section

Authors

Early Pub Date

Publication Date

Submission Date

Acceptance Date

Published in Issue

DOI

IZ

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