Micro Field Study Regarding University Students’ Online Shopping Behaviours
Abstract
The rapid spread of the Internet worldwide has created new opportunities in trade. Electronic commerce is different from the traditional trade which provides consumers access to many products as online and irrespective of time and location. However, some consumers don’t prefer electronic commerce and persist to prefer tradional trade. This study has been conducted with the aim of searching online shopping tendencies of college students. For this purpose, a conceptual framework has been created by firstly searching the domestic and foreign literature related to the subject. The study group of research consist of 403 students who studiying in Babaeski Vocational School. To collect the data, a 21-item questionnaire form developed by the researchers was used and an on-site survey method was applied. The data obtained after the questionnaire were subjected to statistical analysis and the results were interpreted. As a result of the analysis of the data; It has been observed that students prefer electronic commerce especially because it is economical. It has been seen that students mostly prefer the textile industry in electronic commerce and generally use a well-known e-commerce site. There were significant differences between the online shopping behaviours of students and the demographic factors.
Keywords
References
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