Perception of Yachts by Non-Owners

Year 2023, , 162 - 171, 30.09.2023

Murat Aydın

https://doi.org/10.30516/bilgesci.1344818

Abstract

Yachts are vessels built for especially recreational cruises or racing using sails or engines. These types of vessels are built for private use or charter activities and are generally associated with wealth, luxury, better living conditions, society, and of course remarkable expenses while operating. In literature, there are limited studies concerned with the yachts in terms of their perceptions. This study tried to figure out the perceptions of yachts by non-owners. A face-to-face survey consisting of 28 questions (yes/no, priority order, and Likert scale) was performed for 251 participants. According to the results, the yacht was perceived as a luxury vessel that shows better living rather than necessity. Furthermore, the length of the yacht, especially when the super or mega-yachts were considered, was interpreted as an indicator that shows the social belonging and economic purchasing power of the surveyed people. Composite is the lesser-known construction material that attendees preferred while steel and wood are the first two. The Interior of the yacht attracts more attention than the exterior while imported materials or goods are the prominent choice for interiors. Functionality and safety were identified as two of the main properties of the yacht.

Keywords

Consumer, behavior, boat, socio-economics

References

• Akyürek, E. (2013). Pricing of mega yachts. MSc Thesis, İstanbul Bilgi University.
• Alessandra, I. (2007). Building the mega yacht. WWD, 193(108), 57.
• Aydın, M. (2012). The structural analysis of Turkish yacht furniture manufacturing sector in Marmara Region. MSc Thesis. Istanbul University.
• Aydın, M. (2015). Effects of yacht interior design on material selection in Turkey. Selçuk Teknik Online, UMDK 2015, 350–368.
• Aydın, M., Koç, K.H. (2015). A fieldwork on yacht furniture manufacturing and problems that firms encountered. Selçuk Teknik Online, UMDK-2015, 251–268.
• Aydın, M., Yılmaz Aydın, T. (2016). A research on the interior design of yachts built in Turkey. Tasarım Kuram, 12(21), 61–77.
• Aydın, M., Yılmaz Aydın, T. (2019). Is Turkey really a global competitor in yacht building industry? The Online Journal of Science and Technology, 9(200–208).
• Aydın, M., Yılmaz Aydın, T., Güntekin, E. (2016). Noise and vibration damping for yacht interior. Mugla Journal of Science and Technology, 2(2), 166–170.
• Baley, C., Lan, M., Davies, P., Cartié, D. (2014). Porosity in ocean racing yacht composites: A review. Applied Composite Materials, 22(1), 13–28.
• Baykal, H.H. (2006). The role of industrial design in passenger boat building: Concept design of a ferry for marine urban transportation in İzmir bay as a case. MSc Thesis, İzmir Institute of Technology.
• Blundel, R., Thatcher, M. (2005). Contrasting local responses to globalization: The case of volume yacht manufacturing in Europe. Entrepreneurship and Regional Development, 17(6), 405–429.
• Campolongo, M. (2017). House and yacht: The aesthetics of the interior as a link between different sectors. The Design Journal, 20(sup1), S209–S218.
• Changxue, P., Shuai, M., Jin, X. (2012). Analysis on the yacht interior outfitting modular partition design method. Proceedings of the 9th International Conference on Innovation and Management, Wuhan, pp. 1.
• Chung, K.H., Cox, R.K. (1998). Consumer behavior and superstardom. Journal of Socio-Economics, 27(2), 263–270. Clark, A.H. (1903). The History of Yachting. G.P. Putnam’s Sons, New York.
• Dear, I., Kemp, P. (2005). A’dan Z’ye Yelkende Denizcilik Terimleri Sözlüğü,. Kropi Yayınları, İstanbul.
• Di Nicolantonio, M., Di Bucchianico, G., Camplone, S., Vallicelli, A. (2015). The visual pleasantness in yacht design: natural lighting, views and interior colours. Theoretical Issues in Ergonomics Science, 16(4), 399–411.
• DTO. (2019). Maritime Sector Report. Chamber of Shipping, Istanbul, 329 pp.
• El Hadidi, N.M.N. (2005). The Cheops boat: 50 years later. Proceedings of the International Conference of Conservation of Historic Wooden Structures, Italy, pp. 452--457.
• Ergul, E. (2017). An evaluation of furniture making methods for yachts. American Journal of Mechanical and Industrial Engineering, 2(6), 205–211.
• Felek, S.Ö. 2020. Parametric sailing yacht exterior and interior design, Tasarım Kuram,16(29):1-15.
• Fricke, W., Bronsart, R. (2012). Yacht design, Proceedings of the 18th International Ship and Offshore Structures Congress, Germany, pp. 319.
• Göksel, M.A. 2006. Cross boundries of interior architecture discipline in nautical design and evaluation of it's interdisciplinary aspects, Doctor of Arts Thesis, Mimar Sinan Fine Arts University, İstanbul, 222 p.
• Gürler, A. (2013). A comparative study on the yacht building industry: The role of design strategy and management in the development of the yacht building industry in the World and Turkey. MSc Thesis, İstanbul Technical University.
• Ioannidis, S.A.K. (2019). An overview of yachting tourism and its role in the development of coastal areas of Croatia, Journal of Hospitality and Tourism Issues, 1(1), 30-43.
• Kan, N., Nas, S. (2014). Yacht type preference in yacht purchase decision: A case study through yacht owners at IC Cesme marina, Dokuz Eylül University Maritime Faculty Journal, 6(2), 49-69.
• Kobyliński, Z., Rabiega, K. (2018). The symbolic role of boats and ships in pagan and Christian Medieval Northern Europe, Archaeologica Hereditas, 13, 197–218.
• Koci, M. (2017). Stress analysis of composite materials used for yacht production through solid work simulation. European Journal of Economics and Business Studies, 9(1), 107.
• Köküöz, A.N., Örs, K. (1995). Yüzyıllara yayılan gelenek: Ahşap tekne yapımı. Bilim ve Teknik, 333, 30–37.
• Kranz, P. (2008). Measuring wealth by the foot. http://www.nytimes.com/2008/03/16/business/16drop.html?_r=2andposition=andref=busiand (accessed 11 June 2013)
• Kuentzel, W.F., Heberlein, T.A. (1997). Social status, self-development, and the process of sailing specialization. Journal of Leisure Research, 29(3), 300–319.
• Lynn, B.M. (2010). Luxury yacht interiors, 1870-1920 as a reflection of gilded age social status. Ph.D. Dissertation, The Ohio State University.
• Mark, S. (2014). Ship- and boatbuilding in Ancient Egypt. In Selin, H. (Ed.), Encyclopaedia of the History of Science, Technology, and Medicine in Non-Western Cultures, Springer, pp. 1–14.
• Market Solutions. (2012). Women and Girls in Sailing; A Survey of Non Sailors. https://cdn.revolutionise.com.au/cups/wgs/files/eyad55ysbtmkakrn.pdf (accessed 3 July 2020)
• Merendino, A. (2013). Luxury yacht market and the anti-cyclical industry: An empirical comparison among the worldwide leaders in Italian shipyards. The Macrotheme Review, 2(4), 27–48.
• Merendino, A. (2014). Mega yacht, Italian leadership and financial crisis. empirical evidence on how Italian leading companies in mega yacht sector overcome the crisis. European Scientific Journal, 10(28), 9–35.
• Meunier, M., Fogg, R. (2009). Challenges associated with design and build of composite sailing super yachts. Proceedings of the International Conference - Design, Construction and Operation of Super and Mega Yachts, Italy, pp. 105–113.
• Mills, S., Hughes, E. (2014). Boat owners survey 2013/14. London.
• Newing, R. (2013). Yacht designs balance cost and luxury. http://www.ft.com/cms/s/0/55cd5792-d124-11e2-be7b-00144feab7de.html (accessed 14 April 2015)
• Özer, P., Tokol, T. (2021). Effect of ergonomy, function, form and material on equipment in yachts. IDA: International Design and Art Journal, 3(1), 117-131.
• Öztürk, E., Mesci, M., Kılınç, İ. (2013). The effect of innovation activities on business performance: an evaluation of yacht harbours. Journal of Entrepreneurship and Development, 8(2), 97–118.
• Perignon, L. (2008). The (super) Yachting Index (1st ed.). Camper and Nicholsons Internaional. N.Y. Rover, C. D. (2010). Yachting needs efficiency upgrade. Holland Shipbuilding, 59(3), 65–67.
• Sariisik, M., Turkay, O., Akova, O. (2011). How to manage yacht tourism in Turkey: A swot analysis and related strategies. Procedia - Social and Behavioral Sciences, 24, 1014–1025. https://doi.org/10.1016/j.sbspro.2011.09.041
• Schmitt, A., Atencio, M., Sempé, G. (2020). If I’m sailing with a girl, I get identified as a ‘marshmallow’: Gendered practices of school sport sailing in Western France and California. International Review for the Sociology of Sport, 1-19.
• Simpson, J.A., Weiner, S.C.E. (2001). The Oxford English Dictionary. Oxford Press, Oxford.
• Solomon, M. R. (2019). Consumer Behavior: Buying, Having, and Being. Essex: Pearson.
• Tara, M. (2007). Yacht chic. Hospitality Design, 29(2), 98–103.
• Tokol, H.T. (2010). Yacht interior design. TMMOB Chamber of Interior Architects Publication Interior Architect Journal. p.98.
• Tokol, H.T. (2013). The relationship between life, space, and equipment on transoceanic long-distance sailing cruising yachts. Dissertation, Mimar Sinan Fine Arts University.
• Tokol, H.T. (2020). A comparison of monohull and twin-hulled (catamaran) interior yacht designs, International Journal of Interdisciplinary and Intercultural Art, 5(11), 59-84.
• Turkish Statistical Institue (2020). Provincial populations by years, TUIK Institutional (tuik.gov.tr), (Accessed September 22, 2021)
• Ulay, G., Çakıcıer, N. (2017). The impact of accelerated aging (QUV) process on protective layer applied to wood specie used in yacht and boat manufacturing. Journal of Advanced Technology Sciences, 6(3), 212–218.
• Ulay, G., Cakicier, N., Koç, K.H. (2016a). The importance of yacht furniture and its construction needs. Selçuk Technical Online, (UMK 2015), 1055-1075.
• Ulay, G., Çakicier, N., Koç, K.H. (2016b). The use of CNC machines in yacht furniture production and encountered difficulties. Selçuk Technical, 1(1), 1033-1054.
• Van der Harst, S. (2020). Scale-To-Order-An engineering lead time reduction strategy for yachts. MSc. Thesis, Delft University of Technology.
• Wegner, J. (2017). A royal boat burial and watercraft tableau of Egypt’s 12th dynasty (c.1850 BCE) at South Abydos. International Journal of Nautical Archaeology, 46(1), 5–30. https://doi.org/10.1111/1095-9270.12203
• Yamane, T. (2001). Basic Sampling Methods. Ankara: Literatür Publishing.