Perception of Yachts by Non-Owners

Abstract

Yachts are vessels built for especially recreational cruises or racing using sails or engines. These types of vessels are built for private use or charter activities and are generally associated with wealth, luxury, better living conditions, society, and of course remarkable expenses while operating. In literature, there are limited studies concerned with the yachts in terms of their perceptions. This study tried to figure out the perceptions of yachts by non-owners. A face-to-face survey consisting of 28 questions (yes/no, priority order, and Likert scale) was performed for 251 participants. According to the results, the yacht was perceived as a luxury vessel that shows better living rather than necessity. Furthermore, the length of the yacht, especially when the super or mega-yachts were considered, was interpreted as an indicator that shows the social belonging and economic purchasing power of the surveyed people. Composite is the lesser-known construction material that attendees preferred while steel and wood are the first two. The Interior of the yacht attracts more attention than the exterior while imported materials or goods are the prominent choice for interiors. Functionality and safety were identified as two of the main properties of the yacht.

Keywords

• Consumer
• behavior
• boat
• socio-economics

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