Public Diplomacy: A Remedy For Nato’s Image Problem

Abstract

The new security threats that have appeared after the Cold War have showed that NATO still matters in helping to ensure global security. However, NATO‟s image has recently been deteriorating and its credibility has been damaged. That is why an effective public diplomacy seems indispensable to overcome this problem. Even though NATO has tried to implement an active public diplomacy since 2004 through its Public Diplomacy Division, the efforts seem to not yet be fulfilling. Thus, it is crucial for the Alliance to reshape its public diplomacy strategy.

Keywords

• NATO, NATO operations, public diplomacy, public opinion, soft power

Kamu Diplomasisi: NATO’nun İmaj Sorununun Çaresi

Öz

Soğuk Savaş sonrası ortaya çıkan yeni güvenlik tehditleri, küresel güvenliğin sağlanmasında halen NATO‟ya ihtiyaç olduğunu gözler önüne sermiştir. Ancak çeşitli faktörlere bağlı olarak son zamanlarda NATO‟nun imajının bozulduğu ve inandırıcılığının sarsıldığı görülmektedir. Bu sebeple, söz konusu sorunun çözümünde etkin bir kamu diplomasisinin uygulanması zaruridir. Kamu Diplomasisi Departmanı aracılığıyla 2004‟ten beri NATO‟nun aktif bir kamu diplomasisi uygulamaya çalışmasına rağmen bu çabaların yeterliolduğunu söylemek mümkün değildir. Dolayısıyla, İttifak‟ın kamu diplomasisi stratejisini yeniden şekillendirmesi elzemdir.

Anahtar Kelimeler

• NATO, NATO operasyonları, kamu diplomasisi, kamuoyu, yumuşak güç

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