E-food Trade Effects on Purchasing Approach Regarding Customer Behavior

Year 2023, Volume: 6 Issue: 2, 148 - 156, 01.03.2023

Rıza Erol , M.ömer Azabağaoğlu

https://doi.org/10.47115/bsagriculture.1082834

Abstract

Our world is changing too fast. The distances have been shortened and communication has been increased by the invention and widespread use of the internet. Our habits started to change in many aspects of our lives by the development of digitalization. Especially during the pandemic Covid-19 that has started at the end of 2019, it’s observed that mobility of people have been decreased and however, they began to have difficulties in meeting the needs. There has been a great demand for companies that sell over the internet. In particular, the tendencies of people to purchase food items which are their vital need over the internet have increased to a great extent. Looking at the e-commerce market on a sectorial basis during the pandemic, the biggest increase was seen in e-food trade with a growth of approximately 400%. Within that period, it is predicted that our purchasing habits will change rapidly and virtual markets will become much more important in our lives. The delivery of food products to the consumer has always been a big problem. The risk of deterioration of the products in a short time and the physical destruction of the products during their transportation has increased the importance of food logistics. The logistics channels are needed to be developed in order to increase e-food trade. For this reason, contemporary logistics channels have started to be used by integrating developed logistics applications to the traditional logistics channels. It will be much faster and cost-efficient to deliver the products to the consumer with the new logistics channels in the near future. Yield penalty due to transportation will decrease, and since the number of stock brokers is reduced, the consumer will be able to reach the product they demand at a more affordable price from the producer that they have chosen. In the future, physical stores will be replaced by logistics-supported virtual markets. The agriculture and food sector should also start working in order to accommodate quickly to the new trade order.

Keywords

Online purchasing, E-trade, Consumer, Contemporary logistics

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