TÜRKİYE SÜPER LİGİ'NDE YABANCI FUTBOLCU KOTASI: SOSYAL MEDYA YORUMLARI ÜZERİNE BİR İÇERİK ANALİZİ

Abstract

Bu araştırma, Türkiye Süper Ligi'ndeki yabancı futbolcu kotası uygulamalarıyla ilgili basın kuruluşlarının sosyal medya hesaplarından yayımladığı içeriklere ilişkin sosyal ağ kullanıcı yorumlarının analiz edilmesi amacıyla yapılmıştır. Nitel araştırma modeli ve doküman analizi deseniyle tasarlanan bu iç içe geçmiş tekli durum çalışmasında, TRT Spor ve Futbol Arena isimli yayımcıların Facebook, Instagram ve X hesaplarında yabancı futbolcu kotası ile ilgili yayımladığı içeriklere yapılan geçerli 220 taraftar yorumu içerik analizi tekniği ile değerlendirilmiştir. Araştırma neticesinde; taraftarların yüksek yabancı futbolcu kotasına dair “Olumlu görüşler” ve “Olumsuz görüşler” ana temalarında görüşlerinin olduğu, bunun yanında “Sürdürülebilirlik” ve “Tavsiyeler” olmak üzere ayrıca iki ana tema altında daha görüş bildirdiği tespit edilmiştir. Olumlu görüşler ana temasında katılımcıların; “Yerli oyuncu performansı”, “Takım performansı”, “Kulüp ekonomisi”, “Milli takım performansı” ve “Takım planlaması”; olumsuz görüşler ana temasında, “Takım performansı”, “Kulüp ekonomisi”, “Yerli Oyuncu”, “Altyapı”, “Milli Takım” ve “Kota Yapısı” alt temalarında, sürdürülebilirlik ana temasında “İstikrar” alt temasında ve “Tavsiyeler” ana temasında ise “Altyapı” ve “Kota yapısı” görüşlere sahip olduğu saptanmıştır. Elde edilen bulgular, sosyal ağ kullanıcılarının uygulanan yabancı futbolcu kotaları konusunda farklı görüşlere sahip olduğunu göstermektedir. Yabancı futbolcu kuralı konusunda futbolun aktörleri arasında uzlaşı sağlanabilmesi için tüm paydaşların görüşleri dikkate alınarak ortak bir düşünce üzerinden stratejiler geliştirilmesinin faydalı olacağı, karar vericilerin kota uygulamasının amacı, gerekçesi ve olası sonuçları konusunda kamuoyuna bilgilendirme yapmasının bilgi kirliliğinin önlenmesi açısından yararlı olacağı düşünülmektedir.

Keywords

• Futbol
• Yabancı Oyuncu Kotası
• Taraftar Görüşleri
• Türkiye Süper Ligi

FOREIGN FOOTBALL PLAYER QUOTA IN TURKISH SUPER LEAGUE: A CONTENT ANALYSIS THROUGH SOCIAL MEDIA COMMENTS

Abstract

This study was conducted to analyze social network user comments on the content published by media organizations on their social media accounts regarding the foreign football player quota practices in the Türkiye Super League. In this nested single case study designed with qualitative research model and document analysis design, 220 valid fan comments on the content published by TRT Spor and Futbol Arena on their Facebook, Instagram and X accounts regarding the foreign football player quota were evaluated by content analysis technique. As a result of the research, it was determined that fans had opinions on the high foreign football player quota under the main themes of “Positive opinions” and “Negative opinions”, as well as under two other main themes, namely “Sustainability” and “Suggestions”. In the main theme of positive opinions, the participants had opinions under the sub-themes of “Native player performance”, “Team performance”, “Club economy”, “National team performance” and “Team planning”; in the main theme of negative opinions, under the sub-themes of “Team performance”, “Club economy”, “Native player”, “Youth Development”, “National team” and “Quota structure”; in the main theme of sustainability, under the sub-theme of “Stability”; and in the main theme of “Suggestion”, under the sub-themes of “Youth development” and “Quota structure”. The findings show that social network users have different opinions on the foreign football player quotas. It is thought that it would be useful to develop strategies based on a common idea by taking into account the opinions of all stakeholders in order to reach a consensus among the actors of football on the foreign player rule, and it would be useful for decision makers to inform the public about the purpose, justification and possible consequences of the quota application in order to prevent information pollution.

Keywords

• Football
• Foreign Player Quota
• Fan Opinions
• Türkiye Super League

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