Food Safety Perception and Willing to Pay For Labelled Fish in Turkey: Case of Middle Mediterranean Region

Abstract

Recently, food safety is discussed strictly. In this study, consumers’ food safety perceptions and willing to pay fish labelled food safety in the Middle Mediterranean Region was investigated. The primary data was gathered from interview with 768 consumers. The collected data on consumers’ demographic characteristics and food safety perception was presented by frequencies, ratios and averages. Most of the consumers (86,2%) heart this term before and defined it as “foods are checked and certified by certain institutions”. For consumer the most reliable food group were fish and other seafood. However almost half of them supposed that fish was less reliable than in previous years. Consumer expressed mostly that fish selling units should be improved; consumers should be informed about importance of fish consumption, fishes should be sold at more reasonable prices.

Keywords

• Fish,Middle Mediterranean Region,Food safety,Willing to pay,Middle Mediterranean Region

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