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Turizm Endüstrisi ve Standardizasyon: Uygunluklar ve Fırsatlar

Year 2012, Volume: 9 Issue: 1, 146 - 156, 01.06.2012

Abstract

Bu bir araştırma projesinin ikinci kısmıdır. Yayınlanmış olan ilk kısım turizm endüstrisinin farklı sektörlerinden yöneticilerin, dolayısı ile bir turizm endüstrisi ürününün arzını sağlayan kesimin görüşlerini incelemiştir. Bu makale ise bir turizm endüstrisi ürünün nihai (son) kullanıcılarının gözlemlerini inceleme altına alacaktır. Bunu yaparken okuyucuya bir turizm ürününün standardizasyonu konusunda ürünü arz edenlerle (yöneticiler) ürünü kullananların (müşteriler) konu hakkındaki görüşlerini karşılaştırma fırsatı verilecektir. Bu makalenin ilk kısmı konu hakkında daha önce yapılmış çalışmaları gözden geçirecektir. Makalenin ikinci kısmı turizm endüstrisi ürünlerinden birinin nihai kullanıcılarına uygulanmış olan anket sonuçlarını inceleyecektir

References

  • Barton, S. and Bieker, M. (2007). Super Standardization one health system, one charge master. Healthcare and Financial Management, 61(9), 74- 80.
  • Beaver, A. (2002). A Dictionary of Travel and Tourism Terminology. Trowbridge, Cromwell Press.
  • Benrachi, B. (1988). The concept of standardisation: its application in supermarket design in Britain and Algeria. Business School. Oxford, Oxford Polytechnic.
  • Bowie, D. and Buttle, F. (2004). Hospitality Marketing. Oxford, Elsevier Butterworth-Heinemann.
  • Bozkurt, A. (1999). Standardisation of Services. Business School. London, South Bank University.
  • Bozkurt, A. (2010). “Tourism Industry and Standardisation: An Impossible Task?” Journal of Cukurova University Institute of Social Sciences: 19(3): 331-344.
  • Brotherton, B. (1997). "The Standardisation versus Customisation Dilemma in Hospitality and Tourism." Marketing Intelligence Service 8: 121- 124.
  • Clow, K.E. (2005). "Standardization." Concise Encyclopaedia of Advertising: 162.
  • Cowell, D. (1990). The Marketing of Services. Oxford, Butterworth- Heinemann Ltd.
  • Hoffman, K.D. and Bateson, J.E.G. (1997). Essentials of Services Marketing. London, The Dryden Press.
  • Jain, S.C. (1990). International Marketing Management. Boston, Pws_Kent Publishing.
  • Kotler, P. and Armstrong, G. (1991). Principles of Marketing. New Jersey, Prentice-Hall.
  • Lovelock, C. (2001). Services Marketing. New Jersey, Prentice Hall.
  • Lumsdon, L. (1999). Tourism Marketing. London, International Thomson Business Press.
  • McMillan, D. (2006). "Exclusion From Standardisation Closer." Hotels: 24.
  • Mill, R.C. and Morrison, A.M. (1992). The Tourism System. London, Prentice Hall International.
  • Payne, A. (1993). The Essence of Services Marketing. Hemel Hamsptead, Prentice Hall.
  • Remenyi, D., Williams, B., Money, A. and Swartz, E. (2000). Doing Research in Business and Management. London, Sage Publications Ltd.
  • Rice, D. (2004). "Standardisation Efforts Taking Off." Lodging Hospitality: 64.
  • Saunders, M., Lewis, P. and Thornhill, A. (2003). Research Methods for Business Students. Essex, Pearson Education Limited.
  • Toner, C. (2006). "FSA denies pushing for standardisation." Mortgage Strategy: 10.
  • Wei, R. and Jiang, J. (2005). "Exploring Culture's Influence on Standardisation of Creative Strategy and Execution in International Advertising." J&MC Quarterly 82(4): 838-856.
  • White, D. (2005). "European Standardization: No Panaceas in Sight." Security Industry News: 10-13.
  • Woodruffe, H. (1995). Services Marketing. London, Pitman Publishing.
  • Zeithaml, V. A. and Bitner, M. J. (2000). Services Marketing. Boston, McGraw-Hill.
  • http://www.gototurkey.co.uk
  • http://www.thomascook.com http://www.padi.com http://www.thy.com

Tourism Industry and Standardisation: Possibilities and Opportunities

Year 2012, Volume: 9 Issue: 1, 146 - 156, 01.06.2012

Abstract

This is the second part of a research project. The first one that was published examined the views of the managers from different segments of tourism industry, therefore suppliers of a tourism industry product. This paper will outline the observations of the end user of a tourism industry product. In doing so, it will allow the reader and the follower of the research project to compare both findings. That is the views of the suppliers (managers) and the users (customers) of a tourism industry product on the issue of standardisation. The first section of this article will review previous studies on the topic. The second section of this article will examine findings of the questionnaires that were conducted on the end users of a tourism industry product

References

  • Barton, S. and Bieker, M. (2007). Super Standardization one health system, one charge master. Healthcare and Financial Management, 61(9), 74- 80.
  • Beaver, A. (2002). A Dictionary of Travel and Tourism Terminology. Trowbridge, Cromwell Press.
  • Benrachi, B. (1988). The concept of standardisation: its application in supermarket design in Britain and Algeria. Business School. Oxford, Oxford Polytechnic.
  • Bowie, D. and Buttle, F. (2004). Hospitality Marketing. Oxford, Elsevier Butterworth-Heinemann.
  • Bozkurt, A. (1999). Standardisation of Services. Business School. London, South Bank University.
  • Bozkurt, A. (2010). “Tourism Industry and Standardisation: An Impossible Task?” Journal of Cukurova University Institute of Social Sciences: 19(3): 331-344.
  • Brotherton, B. (1997). "The Standardisation versus Customisation Dilemma in Hospitality and Tourism." Marketing Intelligence Service 8: 121- 124.
  • Clow, K.E. (2005). "Standardization." Concise Encyclopaedia of Advertising: 162.
  • Cowell, D. (1990). The Marketing of Services. Oxford, Butterworth- Heinemann Ltd.
  • Hoffman, K.D. and Bateson, J.E.G. (1997). Essentials of Services Marketing. London, The Dryden Press.
  • Jain, S.C. (1990). International Marketing Management. Boston, Pws_Kent Publishing.
  • Kotler, P. and Armstrong, G. (1991). Principles of Marketing. New Jersey, Prentice-Hall.
  • Lovelock, C. (2001). Services Marketing. New Jersey, Prentice Hall.
  • Lumsdon, L. (1999). Tourism Marketing. London, International Thomson Business Press.
  • McMillan, D. (2006). "Exclusion From Standardisation Closer." Hotels: 24.
  • Mill, R.C. and Morrison, A.M. (1992). The Tourism System. London, Prentice Hall International.
  • Payne, A. (1993). The Essence of Services Marketing. Hemel Hamsptead, Prentice Hall.
  • Remenyi, D., Williams, B., Money, A. and Swartz, E. (2000). Doing Research in Business and Management. London, Sage Publications Ltd.
  • Rice, D. (2004). "Standardisation Efforts Taking Off." Lodging Hospitality: 64.
  • Saunders, M., Lewis, P. and Thornhill, A. (2003). Research Methods for Business Students. Essex, Pearson Education Limited.
  • Toner, C. (2006). "FSA denies pushing for standardisation." Mortgage Strategy: 10.
  • Wei, R. and Jiang, J. (2005). "Exploring Culture's Influence on Standardisation of Creative Strategy and Execution in International Advertising." J&MC Quarterly 82(4): 838-856.
  • White, D. (2005). "European Standardization: No Panaceas in Sight." Security Industry News: 10-13.
  • Woodruffe, H. (1995). Services Marketing. London, Pitman Publishing.
  • Zeithaml, V. A. and Bitner, M. J. (2000). Services Marketing. Boston, McGraw-Hill.
  • http://www.gototurkey.co.uk
  • http://www.thomascook.com http://www.padi.com http://www.thy.com
There are 27 citations in total.

Details

Other ID JA56GG76HY
Journal Section Research Article
Authors

Alper Bozkurt This is me

Publication Date June 1, 2012
Published in Issue Year 2012 Volume: 9 Issue: 1

Cite

APA Bozkurt, A. (2012). Turizm Endüstrisi ve Standardizasyon: Uygunluklar ve Fırsatlar. Çağ Üniversitesi Sosyal Bilimler Dergisi, 9(1), 146-156.