Turizm Endüstrisi ve Standardizasyon: Uygunluklar ve Fırsatlar

Year 2012, Volume: 9 Issue: 1, 146 - 156, 01.06.2012

Alper Bozkurt

Abstract

Bu bir araştırma projesinin ikinci kısmıdır. Yayınlanmış olan ilk kısım turizm endüstrisinin farklı sektörlerinden yöneticilerin, dolayısı ile bir turizm endüstrisi ürününün arzını sağlayan kesimin görüşlerini incelemiştir. Bu makale ise bir turizm endüstrisi ürünün nihai (son) kullanıcılarının gözlemlerini inceleme altına alacaktır. Bunu yaparken okuyucuya bir turizm ürününün standardizasyonu konusunda ürünü arz edenlerle (yöneticiler) ürünü kullananların (müşteriler) konu hakkındaki görüşlerini karşılaştırma fırsatı verilecektir. Bu makalenin ilk kısmı konu hakkında daha önce yapılmış çalışmaları gözden geçirecektir. Makalenin ikinci kısmı turizm endüstrisi ürünlerinden birinin nihai kullanıcılarına uygulanmış olan anket sonuçlarını inceleyecektir

Keywords

Standardizasyon, hizmet ürünü, turizm endüstrisi

Tourism Industry and Standardisation: Possibilities and Opportunities

Abstract

This is the second part of a research project. The first one that was published examined the views of the managers from different segments of tourism industry, therefore suppliers of a tourism industry product. This paper will outline the observations of the end user of a tourism industry product. In doing so, it will allow the reader and the follower of the research project to compare both findings. That is the views of the suppliers (managers) and the users (customers) of a tourism industry product on the issue of standardisation. The first section of this article will review previous studies on the topic. The second section of this article will examine findings of the questionnaires that were conducted on the end users of a tourism industry product

Keywords

Standardisation, service product, tourism industry

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