A New Model Proposal for a Paradigm Shift for Strategic Management in the Context of Chaos Theory

Year 2025, Volume: 7 Issue: 2, 166 - 176, 31.07.2025

Büşra Yiğitol , Mustafa Atilla Arıcıoğlu

https://doi.org/10.51537/chaos.1626298

Abstract

The 21st-century business world is characterized by a multitude of dynamics, which are evolving at an unprecedented pace. Many academic studies have analyzed this volatile business environment using the concepts of chaos and complexity. In such an unpredictable context, planning for the future has become increasingly challenging. Strategic management, as a process, plays a crucial role in enabling managers to assess the organization's position, identify opportunities arising from environmental changes, and evaluate both internal and external factors. Consequently, it embodies a structure that is inherently sensitive to environmental changes. The turbulent and chaotic nature of contemporary environmental conditions necessitates a paradigm shift in the strategic management process. Chaos theory, which emphasizes the unpredictability and interconnectedness of systems, offers a valuable lens to understand and explain the dynamics driving this shift. This study proposes an alternative model for the strategic management process, aiming to enhance its adaptability to rapid and unpredictable environmental changes by integrating the principles of chaos theory.

Keywords

Chaos theory , Strategic , Management , Strategic management process model

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