A bibliometric mapping of online reputation management, eWOM, and online reviews in tourism, 2008–April 2026

Ersen Fazıl Çöllü; Ayşe Cabi Bilge

A bibliometric mapping of online reputation management, eWOM, and online reviews in tourism, 2008–April 2026

Abstract

This study conducts a bibliometric mapping of research on online reputation management (ORM), electronic word-of-mouth communication (eWOM), and online reviews in tourism and hospitality, based on 1,173 records retrieved from the Web of Science Core Collection for the period 2008–April 2026. Using the bibliometrix package in R, the analysis integrates performance indicators with science mapping techniques to reveal the field’s growth trajectory, intellectual foundations, collaboration networks, and future research agenda. The findings show that the literature has entered a rapid expansion phase, with an annual growth rate of 25.99%, although the 2026 data should be interpreted cautiously because they represent partial-year coverage. Author productivity follows a steep Lotka-type distribution, while journal output is concentrated in a Bradford core of five leading tourism and hospitality journals. Co-citation analysis identifies three major intellectual fronts: eWOM and consumer decision-making, review impact and managerial response, and user-generated content and big data analytics. Thematic mapping positions eWOM/social media and tourism/hospitality as motor themes, online reviews as a basic theme, platform-specific reputation and managerial response as an emerging or declining theme, and user-generated content/computational analytics as a specialized niche trajectory. These patterns are interpreted through the theoretical lenses of situational crisis communication theory (SCCT) and the service recovery paradox (SRP), which provide explanatory frameworks for understanding managerial response and service recovery dynamics. The findings suggest that future research should prioritize AI-supported reputation management, cross-cultural eWOM strategies, platform-specific reputation dynamics, and the integration of sustainability discourses into online reputation research.

Keywords

References

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Details

Primary Language

English

Subjects

Accounting Theory and Standards

Journal Section

Research Article

Authors

Ersen Fazıl Çöllü ^*
0000-0001-5871-4928
Türkiye

Ayşe Cabi Bilge
0000-0003-1380-0501
Türkiye

Publication Date

June 30, 2026

Submission Date

April 30, 2026

Acceptance Date

June 30, 2026

Published in Issue

Year 2026 Number: 15

IZ

https://izlik.org/JA96SF59WA

Cite

RIS / Bibtex

APA

Çöllü, E. F., & Cabi Bilge, A. (2026). A bibliometric mapping of online reputation management, eWOM, and online reviews in tourism, 2008–April 2026. Çatalhöyük International Journal of Tourism Research, 15, 1-22. https://izlik.org/JA96SF59WA

AMA

1.Çöllü EF, Cabi Bilge A. A bibliometric mapping of online reputation management, eWOM, and online reviews in tourism, 2008–April 2026. Çatalhöyük International Journal of Tourism Research. 2026;(15):1-22. https://izlik.org/JA96SF59WA

Chicago

Çöllü, Ersen Fazıl, and Ayşe Cabi Bilge. 2026. “A Bibliometric Mapping of Online Reputation Management, EWOM, and Online Reviews in Tourism, 2008–April 2026”. Çatalhöyük International Journal of Tourism Research, nos. 15: 1-22. https://izlik.org/JA96SF59WA.

EndNote

Çöllü EF, Cabi Bilge A (June 1, 2026) A bibliometric mapping of online reputation management, eWOM, and online reviews in tourism, 2008–April 2026. Çatalhöyük International Journal of Tourism Research 15 1–22.

IEEE

[1]E. F. Çöllü and A. Cabi Bilge, “A bibliometric mapping of online reputation management, eWOM, and online reviews in tourism, 2008–April 2026”, Çatalhöyük International Journal of Tourism Research, no. 15, pp. 1–22, June 2026, [Online]. Available: https://izlik.org/JA96SF59WA

ISNAD

Çöllü, Ersen Fazıl - Cabi Bilge, Ayşe. “A Bibliometric Mapping of Online Reputation Management, EWOM, and Online Reviews in Tourism, 2008–April 2026”. Çatalhöyük International Journal of Tourism Research. 15 (June 1, 2026): 1-22. https://izlik.org/JA96SF59WA.

JAMA

1.Çöllü EF, Cabi Bilge A. A bibliometric mapping of online reputation management, eWOM, and online reviews in tourism, 2008–April 2026. Çatalhöyük International Journal of Tourism Research. 2026;:1–22.

MLA

Çöllü, Ersen Fazıl, and Ayşe Cabi Bilge. “A Bibliometric Mapping of Online Reputation Management, EWOM, and Online Reviews in Tourism, 2008–April 2026”. Çatalhöyük International Journal of Tourism Research, no. 15, June 2026, pp. 1-22, https://izlik.org/JA96SF59WA.

Vancouver

1.Ersen Fazıl Çöllü, Ayşe Cabi Bilge. A bibliometric mapping of online reputation management, eWOM, and online reviews in tourism, 2008–April 2026. Çatalhöyük International Journal of Tourism Research [Internet]. 2026 Jun. 1;(15):1-22. Available from: https://izlik.org/JA96SF59WA