Fashion as a Concept that Designs and Consumes the Body

Abstract

Fashion makes individuals lose their originality and authenticity, making them people who dress, eat, drink and live like each other. With the widespread and diversified use of mass media, fashion's access to the masses has become faster in parallel with this. Fashion itself is rapidly changing and becoming the locomotive of consumption culture, advising the masses to buy better and newer. The concept, which continues its existence in the easiest and most effective way through the body, has also made the body itself consumable. Thanks to the help of mass media and improved media tools, fashion spreads widely. People get aware and follow the new trends around the world easily. In this study, the concept of fashion is discussed with the claim that it is an element that designs not only objects but also the body and even consumes it.

Keywords

• fashion
• body
• Consuming
• mass communication
• body design

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