Semiomical Analysis of 8 March World Women's Day Advertisements

Year 2024, , 173 - 188, 18.09.2024

Nihal Özkan

https://doi.org/10.62425/conicom.1533259

Abstract

Communication dates back to the beginning of human history, as far back as human history. Human beings have always sought ways to communicate with the people they live with and have developed various communication strategies. Signs, symbols and body language are as important and necessary as human verbal communication. Indicators try to make sense of what is intended to be explained by making it meaningful and concretizing it. Any sign embodies linguistic situations, thoughts, ideas and feelings. In this context, semiotics is used for analysis purposes in cases where any product, service or communication study is involved. Today, as a means of communication, indicators are used when companies want to create various/purposeful thoughts about the product or service in advertisements developed as a way of conveying messages to the consumer audience. The idea, subject, situation and/or event that is intended to be explained is tried to be concretized in people's minds by creating indicators. In this study, "What Would the World Be Like Without Women?" prepared by Gratis for March 8 International Women's Day. In order to understand what kind of messages Kılıoğlu wanted to send to the audience with the signs used in the "If There Were No Women" commercials made by Megaron companies for March 8, International Women's Day, an analysis was made with the semiotic analysis method and an evaluation was made based on the findings obtained. Commercial films express the place and importance of women in social life with strong visual and auditory indicators. Through semiotic analysis, an attempt has been made to analyze how these messages are created and transmitted.

Keywords

Communication, Advertising, World Womne’s Day, Semiotics.

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