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Customer relationship management in healthcare

Year 2015, Volume: 36 Issue: 3, 1003 - 1005, 13.05.2015

Mahsa Ghazi Asgar , Somayeh Shahri

Abstract

Abstract. Background and purpose: Customer relationship management research is utilized to explain the need for a more patient-oriented support. This paper argues about customer relationship managemet in healthcare Method: the present article has utilized the valid resources in the subject under study. Conclusion: CRM tools and strategies will be implemented in the marketing and service layer. The healthcare organization should perform re-engineering process to adapt their CRM strategy and tool in order to acquire potential customer coming for the service

Keywords

customer relationship managemet healthcare

Year 2015, Volume: 36 Issue: 3, 1003 - 1005, 13.05.2015

Mahsa Ghazi Asgar , Somayeh Shahri

Abstract

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Details

Journal Section Special
Authors

Mahsa Ghazi Asgar

Somayeh Shahri This is me

Publication Date May 13, 2015
Published in Issue Year 2015 Volume: 36 Issue: 3

Cite

APA Ghazi Asgar, M., & Shahri, S. (2015). Customer relationship management in healthcare. Cumhuriyet Üniversitesi Fen Edebiyat Fakültesi Fen Bilimleri Dergisi, 36(3), 1003-1005.
AMA Ghazi Asgar M, Shahri S. Customer relationship management in healthcare. Cumhuriyet Üniversitesi Fen Edebiyat Fakültesi Fen Bilimleri Dergisi. May 2015;36(3):1003-1005.
Chicago Ghazi Asgar, Mahsa, and Somayeh Shahri. “Customer Relationship Management in Healthcare”. Cumhuriyet Üniversitesi Fen Edebiyat Fakültesi Fen Bilimleri Dergisi 36, no. 3 (May 2015): 1003-5.
EndNote Ghazi Asgar M, Shahri S (May 1, 2015) Customer relationship management in healthcare. Cumhuriyet Üniversitesi Fen Edebiyat Fakültesi Fen Bilimleri Dergisi 36 3 1003–1005.
IEEE M. Ghazi Asgar and S. Shahri, “Customer relationship management in healthcare”, Cumhuriyet Üniversitesi Fen Edebiyat Fakültesi Fen Bilimleri Dergisi, vol. 36, no. 3, pp. 1003–1005, 2015.
ISNAD Ghazi Asgar, Mahsa - Shahri, Somayeh. “Customer Relationship Management in Healthcare”. Cumhuriyet Üniversitesi Fen Edebiyat Fakültesi Fen Bilimleri Dergisi 36/3 (May 2015), 1003-1005.
JAMA Ghazi Asgar M, Shahri S. Customer relationship management in healthcare. Cumhuriyet Üniversitesi Fen Edebiyat Fakültesi Fen Bilimleri Dergisi. 2015;36:1003–1005.
MLA Ghazi Asgar, Mahsa and Somayeh Shahri. “Customer Relationship Management in Healthcare”. Cumhuriyet Üniversitesi Fen Edebiyat Fakültesi Fen Bilimleri Dergisi, vol. 36, no. 3, 2015, pp. 1003-5.
Vancouver Ghazi Asgar M, Shahri S. Customer relationship management in healthcare. Cumhuriyet Üniversitesi Fen Edebiyat Fakültesi Fen Bilimleri Dergisi. 2015;36(3):1003-5.