A Qualitative Research on the Awareness of Trend Technologies Used in Digital Transformation of Businesses Across G20 Countries

Abstract

Businesses that fail to adapt to the digital transformation process and the disruptive innovation that it brings are likely to lose their competitive advantage and operational efficiency. In order to adapt to this process, a digital transformation culture should prevail within the organization. Corporate culture is influenced by national culture. Therefore, the social awareness of the technologies used in businesses’ digital transformation processes and the dominance of digital transformation-oriented corporate culture in businesses are related. In this context, this study aims to investigate the social awareness of globally accepted technologies in the digital transformation process of businesses in G20 countries. To this end, the study presents 19 technologies that have become known in the Industry 4.0 process through a literature review. These technologies were also categorized according to their areas of application. The study used descriptive content analysis from qualitative analysis techniques. The Google Trends database was used to determine the awareness of these technologies in the G20 countries. In this context, the average awareness data for each year and country was obtained by taking the search intensity data between 01 May 2011 and 20 December 2023 from the Google Trends database for G20 countries. This data was analysed separately for each technology. As a result of the study, the countries with the highest and lowest awareness of each technology were identified, the results were verified with the existing studies in the literature, and the points that contradicted the literature were explained. In addition, the awareness ranking of the G20 countries was revealed.

Keywords

• Digital Transformation
• Technology and Innovation Management
• Corporate Culture

Ethical Statement

No ethical declaration is required within the scope of the study.

İşletmelerin Dijital Dönüşümünde Kullanılan Trend Teknolojilerin G20 Ülkeleri Genelindeki Farkındalığı Üzerine Nitel Bir Araştırma

Abstract

Dijital dönüşüm sürecine ve bu süreçte kullanılan yıkıcı inovasyon etkisi yapan teknolojik gelişmelere uyum sağlayamayan işletmelerin rekabet avantajlarını ve operasyonel verimliliklerini kaybetmeleri muhtemeldir. Bu sürece uyum sağlayabilmek için dijital dönüşüme uygun olarak yapılandırılmış bir kurum kültürünün işletme içerisinde hâkim olmalıdır. Kurum kültürü ulusal kültürden etkilenen bir yapıdadır. Bu sebeple işletmelerin dijital dönüşüm sürecinde kullanılan teknolojilere olan toplum genelindeki farkındalık ile dijital dönüşüm odaklı kurum kültürünün işletmelerde hâkim olabilmesinin ilişkili olduğu düşünülmektedir. Bu kapsamda çalışmanın amacı işletmelerin dijital dönüşüm sürecinde dünya genelinde kabul görmüş teknolojilerin toplum genelindeki farkındalığını G20 ülkelerinde araştırmaktır. Bu amaç doğrultusunda Endüstri 4.0 süreci ile meşhur olmuş 19 teknoloji literatür taranarak çalışma kapsamında sunulmuştur. Bu teknolojiler kullanım alanlarına göre de kategorize edilmiştir. Çalışma kapsamında nitel analiz tekniklerinden betimleyici içerik analizinden faydalanılmıştır. Bu teknolojilerin G20 ülkelerindeki farkındalıklarını tespit edebilmek için Google Trends veritabanı kullanılmıştır. Bu kapsamda G20 ülkeleri için Google Trends veri tabanından 01 May 2011 – 20 Dec 2023 tarihleri arasındaki arama yoğunluğu verisi alınarak her bir sene için ve ülke için ortalama farkındalık verisi elde edilmiştir. Bu veriler her bir teknoloji için ayrı ayrı incelenmiştir. Çalışmanın sonucunda her bir teknoloji için farkındalığı en yüksek ve en düşük ülkeler ortaya çıkarılmış, sonuçlar literatürde var olan çalışmalarla doğrulanmış, literatür ile çelişen noktalar açıklanmıştır. Ayrıca G20 ülkeleri arasında farkındalık sıralaması ortaya çıkarılmıştır.

Keywords

• Dijital Dönüşüm
• Teknoloji ve Yenilik Yönetimi
• Kurumsal Kültür

Supporting Institution

Yoktur.

Ethical Statement

Çalışma kapsamıda etik beyanına ihtiyaç yoktur.

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