VALUE CO-CREATION IN MULTI-TIER SUPPLY CHAINS: A STUDY OF CUSTOMIZED-PRODUCTS

İlayda Ak; Aysu Göçer

doi:10.18613/deudfd.1874011

TR EN

ÇOK KADEMELİ TEDARİK ZİNCİRLERİNDE ORTAK DEĞER YARATIMI: ÖZELLEŞTİRİLMİŞ ÜRÜNLER ÜZERİNE BIR ÇALIŞMA

Abstract

Çok kademeli tedarik zinciri aktörleri, ortak değer yaratımı yoluyla müşterilerin ürün kullanımını desteklemek amacıyla etkileşim içindedir. Ancak özelleştirilmiş ürün tedarik zincirlerinde, müşterilerin kullanım sürecinde değer yaratımını mümkün kılan ortak değer yaratımı ortamı ve bu süreci destekleyen etkileşimler literatürde yeterince incelenmemiştir. Bu çalışmanın amacı, özelleştirilmiş ürünler sunan çok kademeli tedarik zincirlerinde değer etkileşimlerini, ortak değer yaratımı ve aktörlerin müşterilerin kullanım sürecinde değer yaratımını kolaylaştıran faaliyetleri odağında incelemektir. Bu doğrultuda, endüstriyel otomasyon tedarik zincirlerinin farklı kademelerinden seçilen on beş uzmanla yarı yapılandırılmış görüşmeler gerçekleştirilmiş ve veriler içerik analizi yöntemiyle analiz edilmiştir. Bulgular, özelleştirilmiş ürün tedarik zincirlerinde müşteri katılımının yüksek olduğunu ve bunun, sağlayıcıların birden fazla kademesi ile müşteriler arasındaki yoğun doğrudan etkileşimlerden kaynaklandığını göstermektedir. Bu etkileşimler, ortak tasarım, ortak deneme, ortak üretim, ortak tedarik ve rekabetçi iş birliği olmak üzere beş temel ortak değer yaratımı faaliyetiyle gerçekleşmektedir. Ürün tedarik aşamasında tüm aktörler ortak değer yaratıcıları olarak rol alırken, kullanım aşamasında sağlayıcılar değer yaratımını kolaylaştıran, müşteriler ise değeri yaratan aktörler olarak konumlanmaktadır. Bu çalışma, çok kademeli tedarik zincirlerinde aktör rollerini ve değer etkileşimlerini bütüncül biçimde ortaya koyarak literatüre özgün bir katkı sunmaktadır.

Keywords

özelleştirilmiş ürün, ortak değer yaratımı, kullanım sürecinde değer, çok kademeli tedarik zinciri

VALUE CO-CREATION IN MULTI-TIER SUPPLY CHAINS: A STUDY OF CUSTOMIZED-PRODUCTS

Abstract

Multi-tier supply chain actors interact to co-create value and support customer use, yet the value co-creation (VCC) environment and interactions that enable customers’ value-in-use (VIU) in customized-product supply chains remain underexplored. This study examines value interactions in multi-tier supply chains for customized products, focusing on VCC and actors’ facilitating activities for customers’ VIU. Semi-structured interviews were conducted with fifteen experts, who were selected from multiple tiers of industrial automation (IA) supply chains providing customized-products. The interview data was evaluated through content analysis. The findings reveal high customer involvement in value creation within customized-product supply chains, driven by intense direct interactions among multiple provider tiers and customers through five VCC activities: co-design, co-trial, co-production, co-procurement, and coopetition. These value interactions assign different roles across two phases: during product supply, all actors, including customers, act as value co-creators; while during product use, providers serve as value facilitators and customers as value creators. This study contributes by examining value interactions in multi-tier supply chains for customized products, highlighting the intense direct interactions and distinct actor roles that support customers’ VIU.

Keywords

customized-product, value co-creation, value-in-use, multi-tier supply chain

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Details

Primary Language

English

Subjects

Transportation, Logistics and Supply Chains (Other)

Journal Section

Research Article

Authors

İlayda Ak
0000-0003-0275-6488
Türkiye

Aysu Göçer ^*
0000-0001-7343-7703
Türkiye

Publication Date

June 29, 2026

Submission Date

January 28, 2026

Acceptance Date

February 19, 2026

Published in Issue

Year 2026 Volume: 18 Number: 1

DOI

https://doi.org/10.18613/deudfd.1874011

IZ

https://izlik.org/JA94XT49RZ

APA

Ak, İ., & Göçer, A. (2026). VALUE CO-CREATION IN MULTI-TIER SUPPLY CHAINS: A STUDY OF CUSTOMIZED-PRODUCTS. Dokuz Eylül Üniversitesi Denizcilik Fakültesi Dergisi, 18(1), 60-99. https://doi.org/10.18613/deudfd.1874011

AMA

1.Ak İ, Göçer A. VALUE CO-CREATION IN MULTI-TIER SUPPLY CHAINS: A STUDY OF CUSTOMIZED-PRODUCTS. Dokuz Eylül Üniversitesi Denizcilik Fakültesi Dergisi. 2026;18(1):60-99. doi:10.18613/deudfd.1874011

Chicago

Ak, İlayda, and Aysu Göçer. 2026. “VALUE CO-CREATION IN MULTI-TIER SUPPLY CHAINS: A STUDY OF CUSTOMIZED-PRODUCTS”. Dokuz Eylül Üniversitesi Denizcilik Fakültesi Dergisi 18 (1): 60-99. https://doi.org/10.18613/deudfd.1874011.

EndNote

Ak İ, Göçer A (June 1, 2026) VALUE CO-CREATION IN MULTI-TIER SUPPLY CHAINS: A STUDY OF CUSTOMIZED-PRODUCTS. Dokuz Eylül Üniversitesi Denizcilik Fakültesi Dergisi 18 1 60–99.

IEEE

[1]İ. Ak and A. Göçer, “VALUE CO-CREATION IN MULTI-TIER SUPPLY CHAINS: A STUDY OF CUSTOMIZED-PRODUCTS”, Dokuz Eylül Üniversitesi Denizcilik Fakültesi Dergisi, vol. 18, no. 1, pp. 60–99, June 2026, doi: 10.18613/deudfd.1874011.

ISNAD

Ak, İlayda - Göçer, Aysu. “VALUE CO-CREATION IN MULTI-TIER SUPPLY CHAINS: A STUDY OF CUSTOMIZED-PRODUCTS”. Dokuz Eylül Üniversitesi Denizcilik Fakültesi Dergisi 18/1 (June 1, 2026): 60-99. https://doi.org/10.18613/deudfd.1874011.

JAMA

1.Ak İ, Göçer A. VALUE CO-CREATION IN MULTI-TIER SUPPLY CHAINS: A STUDY OF CUSTOMIZED-PRODUCTS. Dokuz Eylül Üniversitesi Denizcilik Fakültesi Dergisi. 2026;18:60–99.

MLA

Ak, İlayda, and Aysu Göçer. “VALUE CO-CREATION IN MULTI-TIER SUPPLY CHAINS: A STUDY OF CUSTOMIZED-PRODUCTS”. Dokuz Eylül Üniversitesi Denizcilik Fakültesi Dergisi, vol. 18, no. 1, June 2026, pp. 60-99, doi:10.18613/deudfd.1874011.

Vancouver

1.İlayda Ak, Aysu Göçer. VALUE CO-CREATION IN MULTI-TIER SUPPLY CHAINS: A STUDY OF CUSTOMIZED-PRODUCTS. Dokuz Eylül Üniversitesi Denizcilik Fakültesi Dergisi. 2026 Jun. 1;18(1):60-99. doi:10.18613/deudfd.1874011