DOMESTIC DRY CARGO SHIPPING DEMAND OF TURKEY: A QUALITATIVE STUDY
Abstract
Domestic dry cargo shipping is a dynamic market influenced by many variables. When shipping demand and shipping demand forecast studies are reviewed, it is seen that macroeconomic factors are prominent. Therefore, this research aims to explain the determinant variables of domestic dry cargo shipping demand forecast in terms of industrial marketing. In order to determine these factors, face-to-face semi-structured interviews have been conducted with a total of 17 domestic maritime dry cargo shipping experts. The findings of the study have been examined under the following themes: “current issues”, “future projections”, “future challenges”, “competitive power”, “weaknesses”, “port’s effects”, “shipowners’ effects”, “shippers’ effects”, “shipowners’ choice”. These findings have enabled a unique contribution toward finding out industry specific variables and dynamics.
Keywords
Domestic shipping, Dry cargo shipping, Shipping demand, Industrial marketing
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