SOĞUK ZİNCİRDE İZLENEBİLİRLİK: DENİZYOLU TAŞIMACILIĞINDA KULLANILAN BİR TEKNOLOJİ ÖRNEĞİ

Yıl 2020, Cilt: 12 Sayı: 1, 65 - 96, 21.08.2020

Cansu Yıldırım Oya Olcay

https://doi.org/10.18613/deudfd.775133

Öz

Soğuk zincirlerde taşınan ürünün yapısı gereği bozulma riskinin yüksek olması nedeniyle ısı, nem gibi dış etkenlerin kontrolünü gerektirdiği için zincirin izlenebilirliğinin önemi artmaktadır. Soğuk zincirde izlenebilirliği arttırmak için kullanılan teknolojiler farklılık göstermesine rağmen, her şirketin en azından bir tane berbat olmuş sevkiyatının olması, günümüz global mobil iletişim dünyasında halen zincirin her üyesinin dahil olabileceği ve kargonun takibini sağlayabileceği bir sistemin eksikliğini vurgulamaktadır. Bu bilgiler ışığında, bu çalışma denizyolu taşımacılığında soğuk zincir lojistiği yapan bir firmaya odaklanarak zincir izlenebilirliğini arttırmak için geliştirilen bir teknolojiyi ikincil veriler ve şirket çalışanları ile gerçekleştirilen yarı yapılandırılmış mülakatlar aracılığıyla incelemeyi ve sağladığı avantajları ortaya çıkarmayı amaçlamaktadır. Çalışmanın sonuçlarına göre yaratılan sistem hem müşterilere hem de şirkete özellikle sunulan hizmetin kalitesi üzerinden ayrı ayrı faydalar sağlamaktadır. Müşteriler açısından eş zamanlı bilgi sağlanması müşteri memnuniyetini arttırırken, şirket açısından ise sistem rekabetçi avantaj yaratılmasına yardımcı olmaktadır. Sistem sayesinde şirketin pazarının büyüdüğü, kayıp konteyner sayısının ve davalık soğutuculu konteyner sayısının azaldığı görülmektedir. Her iki taraf açısından bakıldığında ise geliştirilen sistemin izlenebilirliği arttırdığı, maliyet avantajı, eş zamanlı bilgi paylaşımı gibi avantajlar sağladığı görülmektedir.

Anahtar Kelimeler

Soğuk Zincir, İzlenebilirlik, Hizmet Kalitesi, Vekâlet Teorisi

THE TECHNOLOGIES USED IN COLD CHAIN: A CASE OF MARITIME TRANSPORTATION

Öz

Cold chains have high risk of deterioration because of heat and humidity on the products. As a result, the importance of traceability in cold chains are increasing. Although the technologies used to improve traceability in the cold chain vary, each company has at least one lousy shipment, highlighting the lack of a system in today's global mobile communications world where every member of the chain can be involved and provide cargo tracking. Therefore, this study aims to investigate a technology developed to improve chain traceability by focusing on a company engaged in cold chain logistics in maritime transport through secondary data and semi-structured interviews with company employees. The results show that the system created provides benefits both to the customers and the company on the quality of the service provided. While providing simultaneous information for customers increases customer satisfaction, the system helps create competitive advantage for the company. Particularly, the system increases the traceability and provides advantages such as cost advantage and simultaneous information sharing for both parties.

Anahtar Kelimeler

Cold Chain, Traceability, Service Quality, Agency Theory

Kaynakça

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