Abstract
Bu çalışmada, tüketicilerin perakendeci tercihlerinde rol oynayan davranışsal faktörlerin önem dereceleri ortaya konulup; bu faktörlerin tüketicilerin demografik ve sosyo-ekonomik özelikleriyle ilişkilerinin ne yönlü olduğunu saptamak amacıyla; süpermarketlerden bizzat alışveriş yapan 325 kişilik bir müşteri grubuna yüzyüze anket yöntemi uygulanmıştır. Anılan örnek büyüklüğü, Trabzon il nüfusu göz önüne alınarak % 1 önem derecesi çerçevesinde belirlenmiştir. Tüketicilerin profilini belirleyen sorular, Frekans Dağılımı ile test edilirken; karşılaştırmalı analizlerde, Kendall’s Tau Korelasyon Analizi uygulanmıştır. Faktör Analizi ve buna bağlı olarak Güvenilirlik Analizi de geçekleştirilmiştir.
Keywords
References
- ANDERSON, Rolph E. ve Srini S. SRINIVASAN (2003), “E-Satisfaction and E-Loyalty”, Psychology and Marketing, 20(2), 123-138.
- ATAMAN, Göksel ve Ercan GEGEZ (1991), “Dış Çevrenin Pazarlama Üzerindeki Etkisi ve Pazarlama Yönetimi Açısından Önemi”, Pazarlama Dünyası, 5 (26), 28-35.
- BEGLEY, Thomas M., TAN, Wee Liang ve Herbert SCHOCH (2005), “Politico-Economic Factors Associated with Interest in Starting a Business”, Entrepreneurship Theory and Practice, 35-55.
- BURT, Steve ve Shiona DAVIS (1999), “Follow My Leader?”, The International Review of Retail, Distribution and Consumer Research, 9(2), 163-185.
- FRASQUET, Manta, GIL, Irene ve Alejandro MOLLA (2001), “Shopping- centre Selection Modeling”, International Review of Retail, Distribution and Consumer Research, 11(1), 23-38.
- GEHRT, Kennneth C. ve Rooh Nan VAN (2004), “Situational, Consumer and Retailer Factors Affecting Internet, Catalog and Store Shopping”, International Journal of Retail and Distribution Management, 32(1), 5-18.
- GRACIA, A. ve L. M. ALBISO (2001), "Food Consumption in The European Union”, Agribusiness, 17 (4), 469-488.
- İSLAMOĞLU, Ahmet H. (1999), Pazarlama Yönetimi (Stratejik ve Global Yaklaşım), İstanbul: Beta Basım Yayım A.Ş.
- KOPARAL, Celil (1986), Departmanlı Mağazaların Organizasyonu ve GİMA T.A.Ş’deki İnceleme, Eskişehir Anadolu Üniversitesi.
- LEMOS, Angela Denise Da Cunha ve Antonio GIACOMUCCI (2002), “Green Procurement Activities”, International Journal Environment and Sustainable Development, 1(1), 59-72.
- LOCKSHIN, Larry, QUESTER, Pascale ve Tony SPAWTON (2001), “Segmentation by Involvement or Nationality for Global Retailing”, Journal of Wine Research, 12(3), 223-236.
- MAVANDO, Felix T. (1999), “Environment and Strategy as Antecedents for Marketing Effectiveness and Organizational Performance”, Journal of Strategic Marketing, 7, 237-250.
- PERRINGS, Charles (2000), “Linking Trade and The Environment”, Environment and Development Economies, 483-529.
- TEK, Ömer B. (1977), “Modern Bir Gıda Perakendecilik Kurumu: Süpermarket”, İstanbul Üniversitesi İşleteme Fakültesi Pazarlama Enstitüsü Yayını, 2 (4), İstanbul, 15-24.
- TEK, Ömer B. (2001), “Türkiye’de Perakendecilik Çağı ve Büyük Ölçekli Perakendeci Mağazaların Gelişimi”, Perşembe Konferansları, 3-37, http://www.rekabet.gov.tr/persembekonf.html (3/05/2001).
- TROCCHIA, Philip J. (2004), “Caving, Role Playing and Staying Home”, Psychology and Marketing, 21(10), 823-853.
Abstract
In this study, face to face surveys have been conducted with a group of 325 consumers who shop from supermarkets, in order to determine the degree 39 of importance of behavioral factors that play a role on consumers’ retail preferences and to find out about the degree of relationship between these factors and demographic and socioeconomic characteristics of consumers. The above mentioned sample size has been determined in the % 1 importance level of Trabzon city population. While questions regarding consumer profile have been tested with Frequency Distribution; analyses involving comparions have been done using Kendall’s Tau Correlation. In addition Factor Analysis and a connected Reliability Analysis have been done.
Keywords
References
- ANDERSON, Rolph E. ve Srini S. SRINIVASAN (2003), “E-Satisfaction and E-Loyalty”, Psychology and Marketing, 20(2), 123-138.
- ATAMAN, Göksel ve Ercan GEGEZ (1991), “Dış Çevrenin Pazarlama Üzerindeki Etkisi ve Pazarlama Yönetimi Açısından Önemi”, Pazarlama Dünyası, 5 (26), 28-35.
- BEGLEY, Thomas M., TAN, Wee Liang ve Herbert SCHOCH (2005), “Politico-Economic Factors Associated with Interest in Starting a Business”, Entrepreneurship Theory and Practice, 35-55.
- BURT, Steve ve Shiona DAVIS (1999), “Follow My Leader?”, The International Review of Retail, Distribution and Consumer Research, 9(2), 163-185.
- FRASQUET, Manta, GIL, Irene ve Alejandro MOLLA (2001), “Shopping- centre Selection Modeling”, International Review of Retail, Distribution and Consumer Research, 11(1), 23-38.
- GEHRT, Kennneth C. ve Rooh Nan VAN (2004), “Situational, Consumer and Retailer Factors Affecting Internet, Catalog and Store Shopping”, International Journal of Retail and Distribution Management, 32(1), 5-18.
- GRACIA, A. ve L. M. ALBISO (2001), "Food Consumption in The European Union”, Agribusiness, 17 (4), 469-488.
- İSLAMOĞLU, Ahmet H. (1999), Pazarlama Yönetimi (Stratejik ve Global Yaklaşım), İstanbul: Beta Basım Yayım A.Ş.
- KOPARAL, Celil (1986), Departmanlı Mağazaların Organizasyonu ve GİMA T.A.Ş’deki İnceleme, Eskişehir Anadolu Üniversitesi.
- LEMOS, Angela Denise Da Cunha ve Antonio GIACOMUCCI (2002), “Green Procurement Activities”, International Journal Environment and Sustainable Development, 1(1), 59-72.
- LOCKSHIN, Larry, QUESTER, Pascale ve Tony SPAWTON (2001), “Segmentation by Involvement or Nationality for Global Retailing”, Journal of Wine Research, 12(3), 223-236.
- MAVANDO, Felix T. (1999), “Environment and Strategy as Antecedents for Marketing Effectiveness and Organizational Performance”, Journal of Strategic Marketing, 7, 237-250.
- PERRINGS, Charles (2000), “Linking Trade and The Environment”, Environment and Development Economies, 483-529.
- TEK, Ömer B. (1977), “Modern Bir Gıda Perakendecilik Kurumu: Süpermarket”, İstanbul Üniversitesi İşleteme Fakültesi Pazarlama Enstitüsü Yayını, 2 (4), İstanbul, 15-24.
- TEK, Ömer B. (2001), “Türkiye’de Perakendecilik Çağı ve Büyük Ölçekli Perakendeci Mağazaların Gelişimi”, Perşembe Konferansları, 3-37, http://www.rekabet.gov.tr/persembekonf.html (3/05/2001).
- TROCCHIA, Philip J. (2004), “Caving, Role Playing and Staying Home”, Psychology and Marketing, 21(10), 823-853.
Details
| Other ID | JA38JP78KD |
|---|---|
| Journal Section | Articles |
| Authors | |
| Publication Date | July 25, 2016 |
| Published in Issue | Year 2005 Volume: 20 Issue: 1 - Volume: 20 Issue: 1 |