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THE POLISH BUSINESS ENVIRONMENT FOR LANGUAGE SERVICE PROVIDERS IN VIEW OF THE PORTER’S FIVE FORCES MODEL

Year 2012, Volume: 5 Issue: 1-2, 57 - 64, 26.05.2014

Abstract

After the Polish accession to the European Union in 2004, language services have considerably grown in importance. Intensive contacts with foreign companies and institutions coupled with information technology developments have increased the role of English as a linguistic medium of international cooperation. The overall aim of this paper is to examine the Polish business environment for Language Service Providers (LSPs) offering specialized English courses and translation services (EN-PL and PL-EN). LSPs should be distinguished from regular language schools and translation agencies whose service offering concentrates predominantly on General English courses and general translation. LSPs, in turn, operate to provide tailored English courses for specialists within different fields (e.g. business, law, medicine, engineering, etc.) and the translation of specialized texts/documents (e.g. financial, legal, medical, technical, etc.). The Polish business reality will be viewed from the micro perspective by means of the Porter’s five forces model, which will help to assess the industry’s attractiveness and market potential for LSPs.

References

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  • Ives, P. (2004). Managing or Celebrating Linguistic Diversity in the EU. Retrieved April 15, 2012 from the World Wide Web: http://www.iee.umontreal.ca/pubicationsfr_fichiers/COLLOQUE- 2004/IvesIESfinal.pdf.
  • Kjær, A.L (2005). Legal Translation in the European Union: A Research Field in Need of a New Approach. In: K. Kredens & S. Goźdż-Roszkowski (Eds). Language and the Law: International Outlooks. Frankfurt: Peter Lang GmbH.
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  • /raport-analiza-rynku
  • van Els, T.J.M. (2006). The European Union, its Institutions and its Languages: Some Language Political Observations. In: R.B. Baldauf & R.B. Kaplan (Eds). Language Planning and Policy in Europe. The Czech Republic, the European Union and Northern Ireland. Clevendon, Bufallo, Toronto: Multilingual Matters Ltd.
Year 2012, Volume: 5 Issue: 1-2, 57 - 64, 26.05.2014

Abstract

References

  • Fleisher, C.S. & Bensoussan, B. E. (2007). Business and Competitive Analysis: Effective Application of New and classic Methods. New York, London: Pearson Education.
  • Ives, P. (2004). Managing or Celebrating Linguistic Diversity in the EU. Retrieved April 15, 2012 from the World Wide Web: http://www.iee.umontreal.ca/pubicationsfr_fichiers/COLLOQUE- 2004/IvesIESfinal.pdf.
  • Kjær, A.L (2005). Legal Translation in the European Union: A Research Field in Need of a New Approach. In: K. Kredens & S. Goźdż-Roszkowski (Eds). Language and the Law: International Outlooks. Frankfurt: Peter Lang GmbH.
  • Porter, M. E. (2008). On competition. Boston: Harvard Business School Publishing.
  • The Language Translation: Report on the Translation Services Industry, Retrieved March 20, 2012 from the World Wide Web: http://www.thelanguage translation .com/services-industry.html.
  • The Portal for Online Research: Translation Market Analysis from the Perspective of Companies Ordering Translation Services. October 2010. Retrieved March 20, 2012 from the World Wide Web http://www.wiedzadlafirm.pl/articles t%C5%82umaczen-pisemnych-realizowanych-na-potrzeby- przedsiebiorstw.
  • /raport-analiza-rynku
  • van Els, T.J.M. (2006). The European Union, its Institutions and its Languages: Some Language Political Observations. In: R.B. Baldauf & R.B. Kaplan (Eds). Language Planning and Policy in Europe. The Czech Republic, the European Union and Northern Ireland. Clevendon, Bufallo, Toronto: Multilingual Matters Ltd.
There are 8 citations in total.

Details

Primary Language English
Journal Section Makaleler
Authors

Monika Kowalska This is me

Publication Date May 26, 2014
Published in Issue Year 2012 Volume: 5 Issue: 1-2

Cite

APA Kowalska, M. (2014). THE POLISH BUSINESS ENVIRONMENT FOR LANGUAGE SERVICE PROVIDERS IN VIEW OF THE PORTER’S FIVE FORCES MODEL. International Journal of Emerging and Transition Economies, 5(1-2), 57-64.
AMA Kowalska M. THE POLISH BUSINESS ENVIRONMENT FOR LANGUAGE SERVICE PROVIDERS IN VIEW OF THE PORTER’S FIVE FORCES MODEL. International Journal of Emerging and Transition Economies. May 2014;5(1-2):57-64.
Chicago Kowalska, Monika. “THE POLISH BUSINESS ENVIRONMENT FOR LANGUAGE SERVICE PROVIDERS IN VIEW OF THE PORTER’S FIVE FORCES MODEL”. International Journal of Emerging and Transition Economies 5, no. 1-2 (May 2014): 57-64.
EndNote Kowalska M (May 1, 2014) THE POLISH BUSINESS ENVIRONMENT FOR LANGUAGE SERVICE PROVIDERS IN VIEW OF THE PORTER’S FIVE FORCES MODEL. International Journal of Emerging and Transition Economies 5 1-2 57–64.
IEEE M. Kowalska, “THE POLISH BUSINESS ENVIRONMENT FOR LANGUAGE SERVICE PROVIDERS IN VIEW OF THE PORTER’S FIVE FORCES MODEL”, International Journal of Emerging and Transition Economies, vol. 5, no. 1-2, pp. 57–64, 2014.
ISNAD Kowalska, Monika. “THE POLISH BUSINESS ENVIRONMENT FOR LANGUAGE SERVICE PROVIDERS IN VIEW OF THE PORTER’S FIVE FORCES MODEL”. International Journal of Emerging and Transition Economies 5/1-2 (May 2014), 57-64.
JAMA Kowalska M. THE POLISH BUSINESS ENVIRONMENT FOR LANGUAGE SERVICE PROVIDERS IN VIEW OF THE PORTER’S FIVE FORCES MODEL. International Journal of Emerging and Transition Economies. 2014;5:57–64.
MLA Kowalska, Monika. “THE POLISH BUSINESS ENVIRONMENT FOR LANGUAGE SERVICE PROVIDERS IN VIEW OF THE PORTER’S FIVE FORCES MODEL”. International Journal of Emerging and Transition Economies, vol. 5, no. 1-2, 2014, pp. 57-64.
Vancouver Kowalska M. THE POLISH BUSINESS ENVIRONMENT FOR LANGUAGE SERVICE PROVIDERS IN VIEW OF THE PORTER’S FIVE FORCES MODEL. International Journal of Emerging and Transition Economies. 2014;5(1-2):57-64.