MARKOV ANALİZİ İLE DUMLUPINAR ÜNİVERSİTESİ ÖĞENCİLERİNİN MARKET KULLANIMI

Year 2015, Issue: 2015 Özel Sayısı, 201 - 206, 15.01.2016

Derya Daşçı Şafak Kırış

Abstract

Müşteri isteklerinin sürekli değişmekte olduğu rekabet
bulunan bir ortamda firmaların ayakta kalabilmeleri için rakiplerine
üstünlüklerini göstermeleri ve kendilerini geliştirmeleri gerekmektedir. Bu çalışmada, Dumlupınar Üniversitesinde okuyan öğrencilerin market
tercihleri incelenmiş ve bu marketlere olan bağımlılıkları Markoz Analizi ile araştırılmıştır.

Keywords

Markov Analizi, market kullanımı, marka bağımlılığı

MARKET USAGE OF THE STUDENTS AT THE UNIVERSITY OF DUMLUPINAR UNIVERSITY VIA MARKOV ANALYSIS

Abstract

Firms should show
their priorities to the competitors and improve theirselves to survive in a
competitive environment that varying the requirements of customers. In this
study, the market preferences of the student at Dumlupınar University was
analyzed and dependencies via Markov Analysis. 

Keywords

Markov Analysis, market usage, brand dependency

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