COVID-19 Aşısına Yönelik Tutumların Sağlık Sektörü Açısından Analizi: Menşei Ülke İmajının Rolü
Analyzing Attitude towards COVID-19 Vaccine in the Context of the Health Industry: The Role of Country of Origin Image

Kenan AYDIN [1] , Ece ÖZER [2] , Gizem KÖSE [3]


Amaç: Bu çalışmanın amacı, bireylerin koronavirüs hastalığı 2019 (coronavirus disease 2019, COVID-19) aşısına yönelik tutumlarını inceleyerek, aşı olma niyetini gerekçeli eylem teorisi çerçevesinde açıklamaktır. Çalışma gerekçeli eylem teorisini menşei ülke imajı değişkeni ile genişletmektedir. Gereç ve Yöntemler: Çalışmanın verileri anket yöntemiyle toplanmıştır. Anket, bireysel yenilikçilik, subjektif normlar, COVID-19 aşısına yönelik tutum, COVID-19 aşısı olma niyeti, menşe ülke imajı, demografik özellikler ve aşı ve COVID-19 hakkında genel görüşler dahil olmak üzere toplam 48 maddeden oluşmaktadır. 333 katılımcı anketleri cevaplandırmıştır. Veriler SPSS v.21 ve AMOS v.23 paket programları kullanılarak yapısal eşitlik modellemesi ile analiz edilmiştir. Bulgular: Alman COVID-19 aşısına yönelik tutum (β=0,888; p<0,001) ve Almanya’nın menşei ülke imajı (β=0,436; p<0,001) değişkenleri, Alman aşısı olma niyeti ile anlamlı ve pozitif ilişkilidir. Subjektif normlar (β=0,750; p<0,001), Çin’in menşei ülke imajı (β=0,265; p<0,001), ve Çin aşısına yönelik tutum (β=0,198; p<0,001) değişkenleri Çin aşısı olma niyeti ile anlamlı ve pozitif ilişkilidir. Menşei ülke imajı, hem Alman COVID-19 aşısına yönelik tutum ile (β=0,690; p<0,001), hem de Çin COVID-19 aşısına yönelik tutum (β=0,461; p<0,001) ile anlamlı ve pozitif ilişkilidir. Sonuç: Alman COVID-19 aşısı olma niyeti ile ilişkili en önemli faktör Alman COVID-19 aşısına yönelik tutumdur. Çin COVID-19 aşısı olma niyetiyle ilişkili en önemli faktör, subjektif normlardır. Menşei ülke imajı, her iki ülke için de önemli bir değişkendir.
Aim: The aim of this study is to investigate individuals’ attitude towards the coronavirus disease 2019 (COVID-19) vaccine, and explain vaccination intention in the framework of the theory of reasoned action. The study extends the theory of reasoned action with country of origin image variable. Material and Methods: The data of the study were collected by survey method. The survey consists of a total of 48 items, including individual innovativeness, subjective norms, attitude towards COVID-19 vaccine, intention to get COVID-19 vaccine, country of origin image, demographic characteristics, and general opinions about the vaccine and COVID-19. 333 participants answered the surveys. Data were analyzed by structural equation modeling using SPSS v.21 and AMOS v.23 package programs. Results: Attitude towards German COVID-19 vaccine (β=0.888, p<0.001) and German’s country of origin (β=0.436, p<0.001) variables have significant and positive relationships with intention to get German vaccine. Subjective norms (β=0.750, p<0.001), China’s country of image (β=0.265, p<0.001), attitude towards Chinese COVID-19 vaccine (β=0.198, p<0.001), variables have significant and positive relationships with intention to get Chinese COVID-19 vaccine. Country of origin image is significantly and positively related to both attitude towards German COVID-19 vaccine (β=0.690, p<0.001) and Chinese COVID-19 vaccine (β=0.461, p<0.001). Conclusion: The most important factor associated with the intention to get German COVID-19 vaccine is the attitude towards the COVID-19 vaccine. The most important factor associated with the intention to get Chinese COVID-19 vaccine is the subjective norm. Country of origin image is a significant variable for both countries.
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Primary Language en
Subjects Medicine
Journal Section Research Article
Authors

Orcid: 0000-0002-0496-5665
Author: Kenan AYDIN
Institution: YILDIZ TEKNİK ÜNİVERSİTESİ, İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİ, İŞLETME BÖLÜMÜ
Country: Turkey


Orcid: 0000-0002-8597-2073
Author: Ece ÖZER (Primary Author)
Institution: YILDIZ TEKNİK ÜNİVERSİTESİ, İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİ, İŞLETME BÖLÜMÜ
Country: Turkey


Orcid: 0000-0003-4075-7166
Author: Gizem KÖSE
Institution: YILDIZ TEKNİK ÜNİVERSİTESİ, İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİ, İŞLETME BÖLÜMÜ
Country: Turkey


Dates

Publication Date : March 30, 2021

Bibtex @research article { dtfd861952, journal = {Duzce Medical Journal}, issn = {}, eissn = {1307-671X}, address = {}, publisher = {Duzce University}, year = {2021}, volume = {23}, pages = {122 - 130}, doi = {10.18678/dtfd.861952}, title = {Analyzing Attitude towards COVID-19 Vaccine in the Context of the Health Industry: The Role of Country of Origin Image}, key = {cite}, author = {Aydın, Kenan and Özer, Ece and Köse, Gizem} }
APA Aydın, K , Özer, E , Köse, G . (2021). Analyzing Attitude towards COVID-19 Vaccine in the Context of the Health Industry: The Role of Country of Origin Image . Duzce Medical Journal , 23 (Special Issue) , 122-130 . DOI: 10.18678/dtfd.861952
MLA Aydın, K , Özer, E , Köse, G . "Analyzing Attitude towards COVID-19 Vaccine in the Context of the Health Industry: The Role of Country of Origin Image" . Duzce Medical Journal 23 (2021 ): 122-130 <https://dergipark.org.tr/en/pub/dtfd/issue/60535/861952>
Chicago Aydın, K , Özer, E , Köse, G . "Analyzing Attitude towards COVID-19 Vaccine in the Context of the Health Industry: The Role of Country of Origin Image". Duzce Medical Journal 23 (2021 ): 122-130
RIS TY - JOUR T1 - Analyzing Attitude towards COVID-19 Vaccine in the Context of the Health Industry: The Role of Country of Origin Image AU - Kenan Aydın , Ece Özer , Gizem Köse Y1 - 2021 PY - 2021 N1 - doi: 10.18678/dtfd.861952 DO - 10.18678/dtfd.861952 T2 - Duzce Medical Journal JF - Journal JO - JOR SP - 122 EP - 130 VL - 23 IS - Special Issue SN - -1307-671X M3 - doi: 10.18678/dtfd.861952 UR - https://doi.org/10.18678/dtfd.861952 Y2 - 2021 ER -
EndNote %0 Düzce Tıp Fakültesi Dergisi Analyzing Attitude towards COVID-19 Vaccine in the Context of the Health Industry: The Role of Country of Origin Image %A Kenan Aydın , Ece Özer , Gizem Köse %T Analyzing Attitude towards COVID-19 Vaccine in the Context of the Health Industry: The Role of Country of Origin Image %D 2021 %J Duzce Medical Journal %P -1307-671X %V 23 %N Special Issue %R doi: 10.18678/dtfd.861952 %U 10.18678/dtfd.861952
ISNAD Aydın, Kenan , Özer, Ece , Köse, Gizem . "Analyzing Attitude towards COVID-19 Vaccine in the Context of the Health Industry: The Role of Country of Origin Image". Duzce Medical Journal 23 / Special Issue (March 2021): 122-130 . https://doi.org/10.18678/dtfd.861952
AMA Aydın K , Özer E , Köse G . Analyzing Attitude towards COVID-19 Vaccine in the Context of the Health Industry: The Role of Country of Origin Image. Duzce Medical Journal. 2021; 23(Special Issue): 122-130.
Vancouver Aydın K , Özer E , Köse G . Analyzing Attitude towards COVID-19 Vaccine in the Context of the Health Industry: The Role of Country of Origin Image. Duzce Medical Journal. 2021; 23(Special Issue): 122-130.
IEEE K. Aydın , E. Özer and G. Köse , "Analyzing Attitude towards COVID-19 Vaccine in the Context of the Health Industry: The Role of Country of Origin Image", Duzce Medical Journal, vol. 23, no. Special Issue, pp. 122-130, Mar. 2021, doi:10.18678/dtfd.861952