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SOCIAL IMPACT ANALYSIS: AN EVALUATION OF AIBs LOCATED IN BURSA IN THE CONTEXT OF FACEBOOK SOCIAL MEDIA PLATFORM

Year 2024, Volume: 24 Issue: 3, 481 - 498, 11.07.2024
https://doi.org/10.21121/eab.20240309

Abstract

CSOs are critical actors in terms of economic, social, cultural and political activities. The externality they have created makes important contributions to the development and change of society in various aspects. From the industrial point of view, it is observed that the participation of entrepreneurs and professionals in the Associations of Industrialists and Businessmen (AIBs) is gradually increasing. However, as a CSO, it remains unclear to what extent AIBs are effective and to what rate they create social benefits. In this context, this study aims to analyse the social impacts of the AIBs located in Bursa. In this study, the effectiveness levels of the AIBs were analysed using qualitative research methods via the Facebook social media platform. For this purpose, the Facebook accounts of the 97 AIBs located in Bursa were reviewed, a total of 31,663 posts were analysed, and the posts were coded according to various categories. In addition, data on critical codes were also recorded and used as evidence in evaluations. The most remarkable finding of the study is that AIBs are far from trying to influence society strongly in the "economy" category, which can be expressed as the reason for their existence. On the other hand, the findings reveal that AIBs intend to influence society mainly through education, information, and stakeholder relations management.

Ethical Statement

No ethics committee approval is required for the article.

References

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Year 2024, Volume: 24 Issue: 3, 481 - 498, 11.07.2024
https://doi.org/10.21121/eab.20240309

Abstract

Ethical Statement

Makale için herhangi bir etik kurul iznine gerek bulunmamaktadır.

References

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  • Akçadağ, E. (2011). Avrupa Birliği sürecinde kamu diplomasisi faaliyetlerinde sivil toplum kuruluşlarının rolü. Politika Dergisi, 1-15.
  • Aksu, O. (2013). Türkiye’de sivil toplum örgütlerinin sosyal medya kullanım analizi: Hiv/aids konusunda bir durum çalışması. Yüksek lisans tezi, Anadolu Üniversitesi.
  • Aleakhue, I., & Segiru, S. (2018). Global journal of humansocial science: H interdisciplinary type: Double blind peer reviewed. International Research Journal, 18(6), 13-20.
  • Anheier, H. (2000). Managing non-profit organizations: Towards a new approach. LSE Research Online Documents on Economics, 1-21.
  • Arena, M., Azzone, G., & Bengo, I. (2015). Performance measurment for social enterprises. VOLUNTAS: International Journal of Voluntary and Nonprofit Organization, (26)2, 649-672. https://doi.org/10.1007/ s11266-013-9436-8
  • Arslan, E. (2022). Nitel araştırmalarda geçerlilik ve güvenilirlik. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 51, 395-407. https://doi.org/10.30794/pausbed.1116878
  • Aslan, M., & Kaya, G. (2004). 1980 sonrası Türkiye’de siyasal katılımda sivil toplum kuruluşları. Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi, 5(1), 213-223.
  • Aydın, B. (2019). Sivil toplum kuruluşlarının sosyal medya içeriklerinde gönüllülük faaliyetlerinin değerlendirilmesi: Deniztemiz Derneği örneği.Yüksek lisans tezi, İstanbul Üniversitesi.
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  • Bozkanat, E. (2020). Sivil toplum kuruluşlarının sosyal medyada ilişki kurma ve iletişim stratejileri: Yeşilay Türkiye Facebook sayfası örneği. Erciyes İletişim Dergisi, 7(1), 149-168. https://doi.org/10.17680/ erciyesiletisim.595111
  • Bozkurt, C., & Sadedil, S. N. (2021). Medya ve toplumsal bellek: Toplumsal olayların hatırlanması çerçevesinde sosyal medya ve geleneksel medyanın karşılaştırılması. Yeni Yüzyıl’da İletişim Çalışmaları Dergisi, (2)2, 61-79.
  • Brengarth, L. B., & Mujkic, E. (2016). Web 2.0: How social media applications leverage nonprofit responses during a wildfire crisis. Computers in Human Behavior, 54, 589-596. https://doi.org/10.1016/j.chb.2015.07.010
  • Burdge, R. J., & Vanclay, F. (1996). Social impact assessment: A contribution to the state of the art series. Impact Assessment, 14(1), 59–86. https://doi.org/10.1080/07349165.1996.9725886
  • Carman, J. (2007). Evaluation practice among communitybased organisations: Research into the reality. American Journal of Evaluation, 28(1), 60-75. http://dx.doi.org/10.1177/1098214006296245
  • Clark, C., Rosenweig, W., Long, D., & Olsen, S. (2004). Double bottom line project report: Assessing social impact in double bottom line ventures [Working paper]. The Rockefeller Foundation. https://escholarship.org/content/qt80n4f1mf/qt80n4f1mf_noSplash_d7b877830b866dbf76da4b51adc93cb0. pdf?t=krnk3u.
  • Creswell, J. W. (2016). Nitel araştırma yöntemleri. (Çev. M.Bütün, S. B. Demir, M. Aydın, A. Budak, İ. Budak, G. Hacıömeroğlu, S. Ünal, T. Özsevgeç, A. Bacanak, A.Bakla, O. Birgin ve Y. Dede). Ankara: Siyasal Kitabevi.
  • Çiftçi, D. (2020). Sivil toplum örgütleri ve dijital dönüşümler: Kuzey Kıbrıs kadın sivil toplum kuruluşları üzerine bir inceleme. Erciyes İletişim Dergisi, 7(1), 451-472. http://doi.org/10.17680/erciyesiletisim.578496
  • Danışman, A. (1997). Türkiye’deki sanayici ve iş adamları derneklerinin yönetim ve organizasyon sorunlarının tespit ve çözümüne ilişkin bir araştırma. Yüksek lisans tezi, Çukurova Üniversitesi.
  • Dunn, B., & Mathews, S. (2001). The pursuit of excellence is not optional in the voluntary sector, it is essential. International Journal of Health Care Quality Assurance, (14)3, 121-125. https://doi.org/10.1108/09526860110391595
  • Eroğlu, S., & Bektaş, O. (2016). STEM eğitimi almış fen bilimleri öğretmenlerinin STEM temelli ders etkinlikleri hakkındaki görüşleri. Eğitimde Nitel Araştırmalar Dergisi, 4(3), 43-67. https://doi.org/10.14689/issn.2148-2624.1.4c3s3m
  • Freudenburg, W. R. (1986). Social impact assessment. Annual Review of Sociology, 12, 451–478. https://doi. org/10.1146/annurev.so.12.080186.002315
  • Gezon, L.L. (2014). Who wins and who loses? Unpacking the “local people” concept in ecotourism: a longitudinal study of community equity in Ankarana, Madagascar. Journal of Sustainable Tourism, 22(5), 821-838. https://doi.org/10.1080/09669582.2013.847942
  • Gilligan, C., & Golden, L. (2009). Re-branding social good: Social profit as a new conceptual framework. Academy of Marketing Studies Journal, 13(2), 97-117.
  • Greenberg, J., & MacAulay, M. (2009). NPO 2.0? Exploring the web presence of environmental nonprofit organizations in Canada. Global Media JournalCanadian Edition, 2(1), 63-88.
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There are 73 citations in total.

Details

Primary Language English
Subjects Business Administration
Journal Section Research Article
Authors

Özge Kirişçi 0009-0005-4166-4326

Kurtuluş Kaymaz 0000-0003-3697-1469

Early Pub Date July 9, 2024
Publication Date July 11, 2024
Submission Date March 14, 2024
Acceptance Date July 4, 2024
Published in Issue Year 2024 Volume: 24 Issue: 3

Cite

APA Kirişçi, Ö., & Kaymaz, K. (2024). SOCIAL IMPACT ANALYSIS: AN EVALUATION OF AIBs LOCATED IN BURSA IN THE CONTEXT OF FACEBOOK SOCIAL MEDIA PLATFORM. Ege Academic Review, 24(3), 481-498. https://doi.org/10.21121/eab.20240309
AMA Kirişçi Ö, Kaymaz K. SOCIAL IMPACT ANALYSIS: AN EVALUATION OF AIBs LOCATED IN BURSA IN THE CONTEXT OF FACEBOOK SOCIAL MEDIA PLATFORM. ear. July 2024;24(3):481-498. doi:10.21121/eab.20240309
Chicago Kirişçi, Özge, and Kurtuluş Kaymaz. “SOCIAL IMPACT ANALYSIS: AN EVALUATION OF AIBs LOCATED IN BURSA IN THE CONTEXT OF FACEBOOK SOCIAL MEDIA PLATFORM”. Ege Academic Review 24, no. 3 (July 2024): 481-98. https://doi.org/10.21121/eab.20240309.
EndNote Kirişçi Ö, Kaymaz K (July 1, 2024) SOCIAL IMPACT ANALYSIS: AN EVALUATION OF AIBs LOCATED IN BURSA IN THE CONTEXT OF FACEBOOK SOCIAL MEDIA PLATFORM. Ege Academic Review 24 3 481–498.
IEEE Ö. Kirişçi and K. Kaymaz, “SOCIAL IMPACT ANALYSIS: AN EVALUATION OF AIBs LOCATED IN BURSA IN THE CONTEXT OF FACEBOOK SOCIAL MEDIA PLATFORM”, ear, vol. 24, no. 3, pp. 481–498, 2024, doi: 10.21121/eab.20240309.
ISNAD Kirişçi, Özge - Kaymaz, Kurtuluş. “SOCIAL IMPACT ANALYSIS: AN EVALUATION OF AIBs LOCATED IN BURSA IN THE CONTEXT OF FACEBOOK SOCIAL MEDIA PLATFORM”. Ege Academic Review 24/3 (July 2024), 481-498. https://doi.org/10.21121/eab.20240309.
JAMA Kirişçi Ö, Kaymaz K. SOCIAL IMPACT ANALYSIS: AN EVALUATION OF AIBs LOCATED IN BURSA IN THE CONTEXT OF FACEBOOK SOCIAL MEDIA PLATFORM. ear. 2024;24:481–498.
MLA Kirişçi, Özge and Kurtuluş Kaymaz. “SOCIAL IMPACT ANALYSIS: AN EVALUATION OF AIBs LOCATED IN BURSA IN THE CONTEXT OF FACEBOOK SOCIAL MEDIA PLATFORM”. Ege Academic Review, vol. 24, no. 3, 2024, pp. 481-98, doi:10.21121/eab.20240309.
Vancouver Kirişçi Ö, Kaymaz K. SOCIAL IMPACT ANALYSIS: AN EVALUATION OF AIBs LOCATED IN BURSA IN THE CONTEXT OF FACEBOOK SOCIAL MEDIA PLATFORM. ear. 2024;24(3):481-98.